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DODGE VIPER RT/10'S ON THEIR WAY TO CALIFORNIA

 DODGE VIPER RT/10'S ON THEIR WAY TO CALIFORNIA
 HIGHLAND PARK, Mich., May 19 /PRNewswire/ -- Chrysler Corporation's


(NYSE: C) first production Dodge Viper RT/10's left the hands of craftspersons at the New Mack Avenue Viper Assembly Plant and are on their way into the hands of anxious consumers.
 A truck loaded with six of the attention-grabbing 1992 back-to- basics sports cars left Detroit today on its way to six Dodge dealerships in Southern California: Cerritos Dodge, Cerritos; Del Amo Dodge, Torrance; Glen Thomas Dodge, Long Beach; Tustin Dodge, Tustin; Valley Dodge, Van Nuys; Carl Burger's Dodge World, LaMesa.
 In the next three months about 200 Vipers will be assembled at the New Mack Avenue Viper Assembly Plant. Production will be expanded to approximately 3,000 units for the 1993 model year.
 A single 1992 model year Viper has been allocated to each of approximately 200 Dodge dealers who are located in the top 40 markets for premium-priced sports cars, and who have met requirements in customer satisfaction (CSI), retail sales performance, and unique Viper service and sales training.
 All Dodge dealers, once qualified, can participate in a "Sold Order" program which allows them to accept and submit a customer's "Sold Order" for a 1993 model year Viper.
 The Dodge Viper RT/10 is the first vehicle Chrysler has ever produced in the $50,000 price class. Viper is also the first vehicle resulting from Chrysler's new platform team approach to vehicle development which brought Viper from a concept car in 1989 to production in three years.
 -0- 5/19/92
 /CONTACT: Terri Houtman, 313-956-3667, or Rita McKay, 313-252-8794, both of Chrysler/
 (C) CO: Chrysler Corporation ST: Michigan, California IN: AUT SU:


ML -- DE029 -- 2001 05/19/92 16:11 EDT
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Publication:PR Newswire
Date:May 19, 1992
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