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DODGE VENOM INTRODUCES A NEW PROPORTION OF THE MUSCLE CAR

 DETROIT, Jan. 3 /PRNewswire/ -- Chrysler Corporation (NYSE: C) debuted three new concept cars for the 1994 auto show circuit on Monday, Jan. 3, at the North American International Auto Show.
 Cast in the heritage of the visceral, high-performance excitement machines such as the Dodge Charger, Dodge Viper and Plymouth Barracuda, the Venom concept car introduces a new proportion of the muscle car. But, Venom improves on those days past by taking advantage of all that today's technology has to offer.
 Venom's lightweight body is combined with rear-wheel-drive and a 6-speed manual transmission. The big block engines of the late '60s and early '70s have been replaced by a sophisticated, powerful 3.5-liter, 24-valve, overhead cam, V-6 engine with an estimated 245 horsepower and 221 pound-feet of torque. Venom achieves all the performance that muscle car enthusiasts expect, with up-to-date four-wheel antilock disc brakes.
 Neil Walling, Chrysler's director of Advanced and International Design, calls Venom a redefinition of the American muscle car.
 "Hopefully, we did it in a way that will be much more efficient and lighter, but will get the same performance level out of a V-6 that other manufacturers get from a V-8," said Walling.
 The traditional long hood/short deck is replaced by a fresh, new look. Using cab forward design, the wheels are moved toward the corners, increasing both the wheelbase and the track. So the aggressive performance is enhanced with a comfortable ride and agile handling.
 "The idea of reformatting a muscle car that has some of the cues of existing cars gave a whole new look of how to approach this," said Walling. "The challenge was to take some of the cues without being too literal."
 What resulted was a combination of the old Coronet handle-bar grille, the Viper side scoop and the Challenger and Barracuda rear end.
 "What is fascinating to us is that a lot of these cues can be applied to a car that doesn't look anything like those other cars."
 With a steeply raked windshield, flush-mounted glass and sculpted sides, cab forward also makes Venom more aerodynamic and more roomy inside. Which means that Venom can be both comfortable and powerful.
 All combined, Venom is an affordable, efficient and back-to-basics driving machine. Once again, Chrysler has reached into its heritage to go back to the future.
 -0- 1/3/94
 /NOTE TO EDITORS: A photo of the Dodge Venom will be transmitted on AP PhotoExpress today, Jan. 3 -- see photo PRN4.
 In addition, the photo is available at no charge to any media with a telephoto receiver or electronic darkroom (PC or Macintosh) that can accept overhead transmissions. To retrieve the photo, please call 214-416-3686./
 /CONTACT: Marcie Greenfield of Chrysler, 810-576-5675/
 (C)


CO: Chrysler Corporation ST: Michigan IN: AUT SU: PDT

ML -- DE007 -- 8518 01/03/94 13:01 EST
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Publication:PR Newswire
Date:Jan 3, 1994
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