DNP and Digital Domain Enter into Strategic Alliance Aimed at Producing Hollywood-level Digital Imagery from CAD Data.Venice, Ca. and Tokyo, Japan, Dec 19, 2006 - (JCN JCN Japan Corporate News JCN Journal of Cognitive Neuroscience JCN Journal of Cardiovascular Nursing JCN Journal of Christian Nursing JCN Job Control Number JCN Journal of Child Neurology JCN joint communications network (US DoD) Newswire) - Dai Nippon Printing Dai Nippon Printing (大日本印刷 Dai Nippon Insatsu Co., Ltd. (DNP DNP n. Deoxyribonucleoprotein; a complex of DNA and protein that usually yields DNA upon cell disruption and isolation. DNP 2,4-dinitrophenol. ; TSE See Tokyo Stock Exchange. TSE 1. See Tokyo Stock Exchange (TSE). 2. See Toronto Stock Exchange (TSE). : 7912; ADR ADR - Astra Digital Radio : DNPCY) and Digital Domain, Inc. (Digital Domain) of Venice, CA, are pleased to announce that the two companies have agreed to a non-exclusive strategic alliance aimed at producing dynamic photo-realistic digital animation imagery from Computer Aided Design (application) Computer Aided Design - (CAD) The part of CAE concerning the drawing or physical layout steps of engineering design. Often found in the phrase "CAD/CAM" for ".. manufacturing". (CAD) data for use in multiple marketing formats across all media, including print, Internet and TV commercials. This new service commenced December 18. Many manufacturers, including those involved in automobiles, transport machinery, heavy equipment, electrical equipment A piece of electrical equipment is a machine, powered by electricity and usually consists of an enclosure, a variety of electrical components and often a power switch. Examples of Electrical Equipment
Forging an alliance with Digital Domain has made it possible for DNP to add dynamic photo-realistic digital animation imagery for use across all media formats, including TV commercials, to its existing line up of 3-dimensional CG services. This non-exclusive alliance also puts DNP in a position to provide a one-stop 3-dimensional CG service customized to client needs via the production of printed materials, interactive contents and moving images all from a single piece of CAD data. This alliance with Digital Domain is the second such for DNP this year. Last April, DNP entered into a strategic alliance with Realtime Technology AG (RTT RTT - Round-Trip Time AG)* of Munich, Germany, aimed at creating 3-dimensional CG from CAD data for use with interactive contents in sales promotion activities on the web or at sales outlets. The DNP Role To focus on Japanese domestic clients; providing CAD data based moving images in sales promotion activities, mainly for TV commercials. To take CAD data received from the client and perform the necessary processing to facilitate easier production of 3-dimensional CG before going on and producing basic data, including the setting of the surface texture before providing this to Digital Domain. Also, to produce stills for use with printed materials by adding such effects as background and reflected light to this basic data. The Digital Domain Role To produce Hollywood level digital imagery from basic 3-dimensional CG data prepared by DNP, by applying the company's world-leading skills in addition to compositing live action characters and/or backgrounds along with digital visual effects. Digital Domain will concentrate on its strengths to produce dynamic contents such scenes as driving newly designed automobiles, operating large scale prototype machinery and walking through not-yet-constructed condominiums. Future Developments DNP and Digital Domain will work together to provide a one-stop service for printed materials that make use of 3-dimensional CG, as well as moving images for exhibitions, Internet and TV commercials to a variety of industries in Japan. DNP is aiming for sales of yen 10 billion in the year to March 31, 2011. Based on its strategic alliance with Digital Domain, DNP aims to answer the demands of its client companies that see value in "getting sales promotion activities underway even before the product has been completed," "using computer processing to produce images and production variations that it is not possible to photograph," and "needing to lower overall sales promotion costs." * RTT AG is engaged in visualization systems for interactive use. The company offers content solutions with the highest quality of realism to major clients around the world in the automobile, consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and and aircraft industries. * Product price, specification and service content listed in this news release are as of time of going to press. This data may change without notice. We apologize for any inconvenience. About Digital Domain, Inc. Founded in 1993, Digital Domain is an award-winning full-service digital studio and production company that creates special visual effects and other visual imagery for feature films, commercials and music videos. A pioneer in digital effects Synthetic sounds and animations created in the digital domain. Reverberation, morphing and transitions between video frames are examples. See digital video effects. , Digital Domain's business units have been recognized with awards from the top industry organizations. In its 13-year history, Digital Domain has won five Academy Awards(R): two for Best Visual Effects ("Titanic," "What Dreams May Come"; and three for Scientific and Technical Achievement for its proprietary imaging software. The company has also been nominated for three other Academy Awards(R) for Best Visual Effects ("Apollo 13," "True Lies," "I, Robot I, Robot is a collection of nine English language science fiction short stories by Isaac Asimov, first published by Gnome Press in 1950 in an edition of 5,000 copies. "). In addition, its excellence in digital imagery and animation has earned Digital Domain multiple British Academy The British Academy is the United Kingdom's national academy for the humanities and the social sciences. It was established by Royal Charter in 1902, and is a fellowship of more than 800 scholars. The Academy is self-governing and independent. (BAFTA Baf´ta n. 1. A coarse stuff, usually of cotton, originally made in India. Also, an imitation of this fabric made for export. ) Awards, and Prix Arts Electronica and Prix Pixel INA Ina (ē`nä), city (1990 pop. 60,062), Nagano prefecture, central Honshu, Japan, on the Tenryu River. It is an agricultural and industrial center with a famous agricultural school. awards. Digital Domain's Commercials division provides digital imagery and animation for television commercials, working with the top commercial directors. Serving Fortune 100 companies, the division has built a reputation as an innovator and industry leader in television commercial production and is the largest and most-awarded creator of digital imagery in its field. To date, it has been awarded 34 Clio Awards The Clio Awards are given to reward creative excellence in advertising and design. They are awarded in a number of fields, including: TV, Print, Outdoor, Radio, Integrated Campaign, Innovative Media, Design, Internet, Content & Contact, and Student work. , 22 AICP AICP American Institute of Certified Planners AICP Association of Independent Commercial Producers AICP Association of Islamic Charitable Projects (Philadelphia, PA) AICP Association of Insurance Compliance Professionals awards, 8 Cannes Lion Awards and numerous other advertising honors. The Commercials division has also produced multiple music videos working with artists that include The Rolling Stones, Faith Hill, Creed, Janet Jackson, Busta Rhymes, Bjork, Celine Dion, Michael Jackson and Nine Inch Nails, and has earned Grammy(R) and MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. "Music Video of the Year" Awards. Digital Domain's D2 Software subsidiary was established to productize the software tools developed by Digital Domain, such as the company's Academy Award(R)-winning NukeTM compositing package. Using high-end digital software technology, Digital Domain capitalizes on the studio's extensive industry relationships and years of production experience to develop films of exceptional quality for an international audience. For more information, please see www.digitaldomain.com . About Dai Nippon Printing Co., Ltd. DNP celebrated the 130th anniversary of its founding in October 2006. Shueisha, the forerunner of Dai Nippon Printing Co., Ltd., was established in 1876 as Japan's first full-scale printing company. The Company later branched out into a variety of fields, including commercial printing, packaging, decorative materials, business forms, electronics and industrial supplies. Today, DNP has established itself as the leader in the world in the field of comprehensive printing. Currently, DNP employs about 35,000 people. In Japan, DNP has 20 division offices in major cities, 49 sales bases, and 37 production plants, while overseas it has another 21 sales offices and seven production plants. The DNP group includes 82 consolidated subsidiaries and 9 affiliated companies Affiliated Companies A situation that occurs when one company owns a minority interest (less than 50%) in another company. Also refers to companies that are related to each other in some way. Notes: An affiliated company is sometimes referred to as a subsidiary. that are accounted for by the equity method. For more information, please visit www.dnp.co.jp. Source: Dai Nippon Printing Co., Ltd. Contact: Dai Nippon Printing Corporate Communications Department Tel:+81-3-3266-2111 Email:info@mail.dnp.co.jp Copyright [c] 2006 JCN Newswire. All rights reserved. A division of Japan Corporate News Network K.K. |
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