DMi Partners to Be Exclusive Online Marketer for BioTrainer(TM) Weight Loss System.PHILADELPHIA -- DMi Partners has joined forces with Premier Partners (Boca Raton Boca Raton (bō`kə rətōn`), city (1990 pop. 61,492), Palm Beach co., SE Fla., on the Atlantic; inc. 1925. Boca Raton is a popular resort and retirement community that experienced significant industrial development in the 1970s and 80s. , FL) as the exclusive online marketer for BioTrainer(TM) Weight Loss System. Under this agreement, DMi will develop and execute all online marketing initiatives to promote the sale of the BioTrainer(TM) exercise monitor and the BioTrainer(TM) Monitoring Programs through www.biotrainerusa.com, as well as to promote the forthcoming BioTrainer(TM) online community site, www.Biotrainercentral.com. DMi's responsibilities will include creative development, search engine marketing, shopping portal integration, affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. , online media buying, customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ), and database monetization. DMi will work closely with BioTrainer's endorsees and strategic partners, including fitness expert Denise Austin Denise Austin (born February 13, 1957) is an American fitness and exercise expert, author, columnist and instructor. She is also a member of the President's Council on Physical Fitness and Sports.[1] Early life Austin was born Denise Katnich in San Pedro, CA. , Zone Diet creator Dr. Barry Sears, and renowned fitness technology specialist and author Jordan Gold, on co-branded promotional packages that highlight the three components of healthy living: a smart diet, exercise, and caloric caloric /ca·lo·ric/ (kah-lor´ik) pertaining to heat or to calories. ca·lor·ic adj. 1. Of or relating to calories. 2. Of or relating to heat. monitoring. "We will play an integral role in building awareness and generating sales for the BioTrainer(TM) monitors and programs online," states Adam Weil, CMO CMO See: Collateralized mortgage obligation CMO See collateralized mortgage obligation (CMO). and co-founder of DMi. "It gives us great pride to be involved with this program and to help promote a healthy lifestyle amongst Americans." About BioTrainer(TM) The BioTrainer(TM) exercise monitor is a revolutionary weight loss aid that accurately measures physical activity, calories burned and how long the user has been active. Patented and medically tested through a grant from the National Institutes of Health (NIH "Not invented here." See digispeak. NIH - The United States National Institutes of Health. ), this unique "lifestyle" exercise monitor features the same type of precision motion sensor that NASA NASA: see National Aeronautics and Space Administration. NASA in full National Aeronautics and Space Administration Independent U.S. uses to monitor the movements of astronauts during space flight. The BioTrainer(TM) monitor is clinically proven to motivate individuals to stay active, lose weight and keep it off. In addition, the online BioTrainer Monitoring Program(TM) and the BioTrainer Nutritional Program(TM) provide a complete solution for tracking weight loss and helping individuals reach their fitness and nutritional goals. For more information visit www.BioTrainerUSA.com About DMi Partners DMi Partners is a full-service, interactive marketing and e-business firm. We connect our clients with their target customer demographic through services such as search engine marketing, media planning, and custom acquisition, retention, and relationship management programs. Founded in 2003 with offices in Philadelphia, PA and Boca Raton, FL, DMi Partners delivers dramatic results for clients across various industries including retail, telecom, and financial services. For more information, visit www.dmipartners.com. |
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