DMI's Streak Continues As It Signs Mattel(R), Build-A-Bear Workshops(R), AARP(R), SUBWAY(R), Sofitel Hotels and Resorts, Border's(R) and SunTrust(R) Banks, Inc., for Music Branding.PASADENA, Calif. -- Reinforcing its position as the leader in music branding, DMI (Desktop Management Interface) The first desktop management standard from the DMTF. Enabling PCs to be monitored from a central console, it was superseded by the DMTF's Common Information Model (see CIM). Music & Media Solutions has added several new clients to its roster, including Mattel(R), Build-A-Bear Workshops(R), AARP AARP, a nonprofit, nonpartisan national organization dedicated to "enriching the experience of aging"; membership is open to people age 50 or older. Founded in 1958 by Ethel Percy Andrus as American Association of Retired Persons, AARP now has over 30 million (R), SUBWAY(R), Sofitel Hotels and Resorts, Border's(R) and SunTrust(R) Banks, Inc., it was announced by Tena Clark, founder and CEO/Chief Creative Officer of DMI. DMI works with brands to create their soundDNA(TM)-- the audio footprint that consumers recognize as the brand's identity across all product lines, age segmentations, and cultures. DMI has a long history in all aspects of branded music campaigns, including music branding strategies and activations, audio logo design for major brands, disc-based programs (music CDs and Enhanced-CDs), in-flight and in-venue audio programming in multiple languages, award-winning interactive and CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. campaigns, celebrity integration, and live events. Though its offerings are many and varied, the company's core philosophy is mantra-like in its simplicity: nothing builds loyalty like emotion, and nothing builds emotion like music. "DMI's success is entirely attributed to our outstanding team of highly skilled musicologists A musicologist is someone who studies musicology. An ethnomusicologist is someone who studies ethnomusicology; a zoomusicologist is someone who studies zoomusicology. , brand strategy experts and some of the most creative minds in advertising," said Clark. "Our dynamic mix of professionals creates a synergy with our clients which is truly magnetic." For more information on any of DMI's recent signings, visit www.dmiworldwide.com. About DMI Music & Media Solutions Founded in 1997 by award-winning producer/songwriter Tena Clark, DMI Music & Media Solutions (formerly Disc Marketing) develops and executes comprehensive music branding strategies and programs using the emotional power of music, interactive media, and non-traditional distribution channels to connect brands to consumers. DMI's unique music branding strategies and creative executions-- (i.e. audio CDs, Enhanced-CDs, CRM, interactive web and mobile initiatives, experiential marketing Experiential marketing is a methodology, a concept that moves beyond the traditional “features-and-benefits” marketing. Experiential Marketing connects consumers with brands in personally relevant and memorable ways. campaigns, and promotions) use effective and measurable media and distribution alternatives to create campaigns that break through to today's media-savvy consumers for clients such as Target, Procter & Gamble, United Airlines, Toyota, McDonald's, 7UP, Nestle Purina, General Mills  This article or section may contain a proseline.Please help [ convert this timeline] into prose or, if necessary, a . and Victoria's Secret For the Sonata Arctica single, see Victoria's Secret (song) Victoria's Secret is an American retailer of high quality lingerie and beauty products.[2] . DMI comprises six fully integrated divisions providing additional services including: production music for television, film and advertising (5-Alarm Music), full-service recording and audio post services (Firehouse Recording Studios), retail music CDs (DMI Records), promotional music CDs (Disc Marketing), creative design and sophisticated back-end databases (Big Rig Big Rig was a punk band from the San Francisco Bay Area fronted by singer/songwriter Jesse Michaels. Michaels performed with the group after the break up of his previous project, Operation Ivy, and before forming the band Common Rider. Interactive), and customized audio programming for in-store, in-venue, in-theater, and in-flight environments (Private Label Radio). DMI's campus is located in Pasadena, California's historical landmark firehouse and its livery building with satellite offices in Detroit, Chicago and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . www.dmiworldwide.com. |
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