DMA promotes antidrug campaign. (Parterships).Direct marketers have signed on to support a White House antidrug initiative. Through a partnership with the Office of National Drug Control Policy The Office of National Drug Control Policy (ONDCP) was established by the National Narcotics Leadership Act of 1988 (21 U.S.C.A. § 1501 et seq.) and began operations in January 1989. , the Direct Marketing Association, New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , will enlist the support of its members in delivering antidrug messages to the nation's youth and their families. DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. will promote the National Youth Antidrug Media Campaign (www.mediacampaign.org) to its member companies through its Web site, daily e-mail bulletin, and biweekly bi·week·ly adj. 1. Happening every two weeks. 2. Happening twice a week; semiweekly. n. pl. bi·week·lies A publication issued every two weeks. adv. 1. Every two weeks. newsletter. DMA's staff will also receive parenting resources. Prior to the formal partnership announcement, at least 10 of DMA's member companies had already decided to support the antidrug media campaign through such efforts as including drug-prevention messages in more than 20 million direct-mail pieces. |
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