DMA conference an unexpected success.Despite pre-conference nervousness about the state of direct marketing, the Direct Marketing Association's 85th Annual Conference & Exhibition, held in San Francisco October 20-23, appeared to please both the DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. and the "unexpectedly good showing of delegates and exhibitors," the Friday Report reported. "Optimism was high," FR publisher Henry Reed Hoke hoke tr.v. hoked, hok·ing, hokes Slang To give an impressive but artificial, false, or deceptive quality to: hoked up some phony allegations. III said. "Exhibitors similarly told us that they were pleased with the quality and quantity of the traffic in the exhibit hall." Hoke said that DMA president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Robert Wientzen "outdid out·did v. Past tense of outdo. himself, giving a tough talk on what has happened to this struggling industry. He even brought up the DMA's troubles, saying that the association's total revenue fell by 28 percent in the fiscal year ending June 30th, while member dues dropped three percent--mostly due to companies going out of business." Problems aren't going away Wientzen "told the packed ballroom of the problems that aren't going away." He said that the next postal rate increase may not come until well into 2004, but rates increases "are coming --and they're probably going to be bigger hits that the recent hikes." He also said that the web "is probably the biggest threat the Postal Service has faced in its 227-year history." Wientzen added that sales tax sales tax, levy on the sale of goods or services, generally calculated as a percentage of the selling price, and sometimes called a purchase tax. It is usually collected in the form of an extra charge by the retailer, who remits the tax to the government. issues "aren't going to go away either," referring to "a powerful lobby in Washington that wants you to become their unpaid tax collector for all at-distance, interstate sales." Although he said Congress will likely adjourn adjourn v. the final closing of a meeting, such as a convention, a meeting of the board of directors, or any official gathering. It should not be confused with a recess, meaning the meeting will break and then continue at a later time. (See: recess, session) without passing any privacy legislation, "believe me, privacy is not going away. When the new Congress convenes in January, privacy bills will be among the first to be introduced." Friday Report, 224 7th St., Garden City, NY 11530, 516-746-6700, dmmagazine@aol.com. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion