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DK Multimedia announces MPEG version of its Cartopedia: The Ultimate World Reference Atlas exclusively for Sony's new PC.


NEW YORK--(BUSINESS WIRE)--June 20, 1996--DK Multimedia, a world leader in educational and reference CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
 publishing, today announced the completion of a special MPEG-enhanced version of Cartopedia, its award-winning world reference atlas.

Created exclusively for Sony, the new MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs).  edition of Cartopedia will be bundled with, VAIO (Video Audio Integrated Operation) Sony's trade name for its desktop and laptop PCs. In mid-1998, Sony introduced its 505G series of subnotebooks that were the first in ultra-thin Pentium portables. (TM), a new multimedia PC by Sony announced at PC EXPO A trade show for resellers, corporate managers and technical professionals from CMP Media LLC, a subsidiary of United Business Media. First held in New York in 1983 with 120 exhibitors and 9,600 attendees, the show grew from the personal computer's early years to 550 vendors and more than .

Set to ship in late summer 1996, Sony's new PC promises to expand a user's multimedia experience through improved MPEG playback, high-powered audio, and enhanced 3-D capabilities. VAIO users will be able to view Cartopedia's exciting video footage from around the world at full screen size and at full-motion frame rate.

"We chose to work with DK Multimedia because of their unmatched educational quality and content," said Tim Errington, senior vice president of Information Technologies of America, a divisional company of Sony Electronics Sony Electronics Inc., headquartered in San Diego, Calif., is the largest component of Sony Corporation of America, the U.S. holding company for Sony's U.S.-based electronics and entertainment businesses. . "Cartopedia's rich multimedia features can take advantage of Sony's groundbreaking technologies to give users an even richer experience."

First released in 1995 to acclaim from both the trade and educational press, Cartopedia combines a complete world atlas with incredibly detailed statistical and demographic information on all the world's 191 countries. Students, travelers, businesspeople, or anyone needing up-to-date and accurate geophysical and geopolitical ge·o·pol·i·tics  
n. (used with a sing. verb)
1. The study of the relationship among politics and geography, demography, and economics, especially with respect to the foreign policy of a nation.

2.
a.
 information will find that Cartopedia is the perfect choice.

The CD-ROM includes 600 "zoomable" maps, each digitally created from the latest satellite and survey data by DK's own in-house Cartographic car·tog·ra·phy  
n.
The art or technique of making maps or charts.



[French cartographie : carte, map (from Old French, from Latin charta, carta, paper made from papyrus
 division, plus many video segments of worldwide wildlife, natural wonders, historical sites, and national landmarks.

"We're excited to be a part of Sony's PC venture," said Bror Saxberg, vice president and publisher of DK Multimedia. "Sony's experience with manufacturing state-of-the-art audio and video products will make multimedia software even more appealing to consumers."

DK Multimedia is a subsidiary of the innovative UK publisher Dorling Kindersley Publishing, Ltd. DK Multimedia employs a staff of more than 300 in London and New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and has one of the largest multimedia production units in the world. The company is highly respected for its visually distinctive design for books, video and CD-ROMs. Established in 1991, DK Multimedia has released many unique award-winning titles, including The Way Things Work, The Ultimate Human Body, and The Eyewitness Encyclopedia of Science, Eyewitness Encyclopedia of Nature, and Eyewitness History of the World. The company also developed the award-winning Musical Instruments for Microsoft Corp. DK Multimedia creates highly compelling education and reference CD-ROMs for the consumer and education markets. -0- Ordering information and technical support: 800/DKMM-575. Screen shots and review copies available upon request.

Please send tear sheets Tear Sheets

Slang for the pages from the S&P stock reports summarizing business and financial information regarding thousands of public companies.

Notes:
Brokers often send "tear sheets" to prospective investors to provide insight into possible investments.
 of your reviews or mention of DK Multimedia products.

Come visit us at http://www.dk.com

CONTACT: DK Multimedia, New York

Cheri Grand, 212/213-4800 Ext. 220

212/213-5240 Fax

DKCHERIG@AOL.COM

Come see us at:

HTTP://WWW.DK.COM
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 20, 1996
Words:466
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