DIYonline.com Announces Contractor Referral Alliance and Joint Marketing Initiatives With Homestore.com.Business Editors & High Tech Writers TUCSON, Ariz.--(BUSINESS WIRE)--Aug. 22, 2000 DIYonline.com, the Internet's premier custom home improvement project design site for Do-It-Yourselfers, announced today that they have entered into a professional contractor referral and co-branding alliance as part of a larger joint marketing initiative with Homestore.com. The new relationship will allow DIYonline.com to gain widespread exposure to visitors on the Homestore.com family of web sites, providing tremendous marketing opportunities and unprecedented reach to highly qualified home improvement consumers. Homestore.com will also become the preferred provider of professional referral services for DIYonline.com's fast-growing worldwide community of home improvement and remodeling remodeling /re·mod·el·ing/ (re-mod´el-ing) reorganization or renovation of an old structure. bone remodeling enthusiasts. Homestore.com (Nasdaq: HOMS) is the world's leading home and real estate network on the Internet. The marketing initiative involves reciprocal online marketing activities, co-branding opportunities, tool licensing, and the referrals to qualified contractors. "We feel that this strategic alliance with Homestore.com will play a substantial role in the overall branding and marketing efforts for DIYonline.com. It will also offer both companies excellent opportunities for highly-targeted referrals and uniquely-qualified sales leads," said Michael H. Heisler, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and President of DIYonline.com. "This is the first of many strategic affiliations which we are pursuing where both companies bring inherent value and many comparative strengths jointly to the table. We certainly feel that such partnerships serve to validate and confirm the goals of our original business model which has been designed to enable us to create the premier home improvement site on the Internet," added Heisler. The online marketing components are expected to boost DIYonline.com's Web site traffic and should assist the company in reaching their targeted goals well ahead of previous schedules. The contractor referral component also allows DIYonline.com to complete a key component of their business revenue model by now having access to some of the one million fully-screened, professional home service contractors found in Homestore.com's database. Further, by licensing many of the company's home improvement project calculators and material estimators, as well as developing "light" versions of their proprietary key design tools for use on Homestore.com's Web sites, DIYonline.com will now be well-positioned to boost site traffic click thru rates to their flagship design tool products, and ultimately for online building materials Building materials used in the construction industry to create . These categories of materials and products are used by and construction project managers to specify the materials and methods used for . fulfillment, which is currently in development. About DIYonline.com DIYonline.com offers Do-It-Yourself consumers state-of-the-art, customized, home project design software, free of charge online. Using the Web site's powerful design tools and programs, visitors can custom design decks, gazebos, sprinkler systems, kitchens and baths, and many more otherwise complicated DIY DIY abbr. do-it-yourself DIY or d.i.y. Brit, Austral & NZ do-it-yourself DIY abbr DIY do it yourself a DIY shop/job. projects with the simple click of a mouse. After the exact specifications are entered by the consumer, within 24 hours DIYonline.com presents them with 3-D drawings of the project, easy to follow step-by-step directions and schematics, and a complete itemized list of all required materials and tools. A list of geo-targeted local retailers within the consumer's geographic area where the products can be purchased is also provided. The company recently began a pilot program in Midwest U.S. test markets which will soon give DIY consumers the ability to conveniently order online the products they need to complete projects and have them delivered directly to their home or business. DIYonline.com is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. with headquarters in Tucson, Arizona Tucson (pronounced /ˈtusɑn/, Spanish: Tucsón [tuk'son] and a sales and marketing office based in Lexington, Kentucky Lexington, Kentucky, United States, known as the "Horse Capital of the World," is located in the heart of the Bluegrass region. It is the second-largest city in Kentucky, after Louisville, Kentucky,[1] and the 68th largest in the United States. . The site is quickly becoming a global virtual community for DIY'ers worldwide with the company's proprietary software tools currently serving more than 120,000 registered users in South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa. , Canada, Australia, Norway, Mexico, and the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . The site is currently averaging more than 1.5 million page views per month, with registered users creating more than 10,000 separate design projects each month. For more information, please see: http://www.businesswire.com/cnn/diyonline.shtml About Homestore.com Homestore.com, Inc. (Nasdaq: HOMS) is the leading network of sites on the Internet for home and real estate-related information, products and services. Homestore.com, Inc.'s family of web sites includes the Homestore.com(TM), Realtor.com(R), HomeBuilder.com(TM), SpringStreet.com(TM), Remodel re·mod·el tr.v. re·mod·eled also re·mod·elled, re·mod·el·ing also re·mod·el·ling, re·mod·els also re·mod·els To make over in structure or style; reconstruct. .com(TM) and HomeFair.com(TM) Web sites. Consumers can view over 1.3 million new and existing homes for sale and find broker and agent services on Realtor.com(R), the official Internet site of the National Association of Realtors The National Association of Realtors (NAR) is made up of residential and commercial realtors who are brokers, salespeople, property managers, appraisers, and counselors, and others working in the real estate industry. (R). Consumers searching for new homes can find more than 130,000 models, new homes and built to suit plans on HomeBuilder.com(TM), the official new homes site of the National Association of Home Builders The National Association of Home Builders (NAHB) is one of the largest trade associations in the United States. Headquartered in Washington, DC, the association organizes one of the largest conventions in North America, The International Builders' Show, which draws more than . Consumers interested in renting an apartment will find listing information from more than 45,000 properties in more than 6,000 cities on SpringStreet.com(TM). Homestore.com's(TM) remodeling area covers home improvement needs for both consumers and remodeling professionals. Comprehensive moving and relocation information on the Internet is available from HomeFair.com(TM). All product names, logos and "Design it Yourself. Do it Yourself.(TM)" are registered trademarks of DIYonline.com(TM). Homestore.com(TM) Realtor.com(TM) HomeBuilder.com(TM) SpringStreet.com(TM) Remodel.com(TM) and HomeFair.com(TM) are all registered trademarks of Homestore.com(TM). This press release contains forward-looking information within the meaning of Section 27A of the Securities Exchange Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbors Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. created by those sections. Actual results may differ materially. The matters discussed in this press release also involve risks and uncertainties described from time to time in Homestore.com, Inc.'s filings with the Securities and Exchange Commission (SEC). In particular, see "Risk Factors" in the Final Prospectus Final Prospectus A legal document stating the price of a newly issued security, the delivery date, and other facts that are important for investors. Notes: The final prospectus must be given to every investor who purchases a new issue of registered securities. included in the Company's Registration Statement on Form S-1 declared effective by the SEC on January 26, 2000 and also see the Company's Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended December 31, 1999 filed with the SEC (http://www.sec.gov). We assume no duty to update this information in this press release if any forward-looking statement forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. later turns out to be inaccurate. |
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