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DIVE INTO TV COVERAGE OF THE '96 OLYMPICS.


Byline: Daily News Staff

With the Olympic torch flickering in the humid Atlanta breeze and the opening ceremony just a spectacular memory, it's time It's Time was a successful political campaign run by the Australian Labor Party (ALP) under Gough Whitlam at the 1972 election in Australia. Campaigning on the perceived need for change after 23 years of conservative (Liberal Party of Australia) government, Labor put forward a  to get down to the basics of the actual competition - and the TV viewing thereof.

Events have been scheduled to keep fans of Team USA
For the Team USA playing in the World Baseball Classic, see USA Baseball.


Team USA (also known as Team NWA or Team TNA) is a wrestling faction brought together as part of Total Nonstop Action Wrestling's X-Cup Tournaments, which
 glued to their sets - or at least perched in front of them - for the entire Olympiad. Gymnastics gymnastics, exercises for the balanced development of the body (see also aerobics), or the competitive sport derived from these exercises. Although the ancient Greeks (who invented the building called a gymnasium , diving and swimming - events that draw huge audiences - have been salted over the two-week competition instead of jammed into the first week in the hope of keeping viewers interested.

Early rounds of women's gymnastics - among the most popular of the events - will air at 9 a.m. and 4 p.m. July 21; at 7 a.m. and 4:30 p.m. July 23; 4:30 p.m. July 2 and 4:30 p.m. July 24. Shannon Miller Shannon Lee Miller (b. March 10, 1977 in Rolla, Missouri) is an artistic gymnast from Edmond, Oklahoma. She has earned 7 Olympic Medals and 9 World Championship Medals since her Elite International debut in 1990. She is the most decorated gymnast, male or female, in U.S. history.  is hoping this will be her gold-winning year.

Broadcasts of the less-showy male gymnasts will be shown at 7 a.m. and 4:30 p.m. July 22 and 4:30 p.m. July 24.

Swimming competition, another of the top-watched sports, will be spread over five nights, one more than during the '92 Summer Games This article is about the Epyx video game series. For the international multi-sport event, see Summer Olympic Games.
Summer Games is a sports video game developed by Epyx and released by U.S. Gold based on sports featured in the Summer Olympic Games.
 in Barcelona. Diving competition will be confined to the second week, with women's platform 7 a.m. July 26 and 3:30 p.m. July 27, and men's springboard 4 p.m. July 28 and 4:30 p.m. July 29. Events for men and women continue the following week.

The equestrian competition has been allocated three nights in prime time - July 23, 24 and 25 - while boxing has been relegated to weekend afternoons and in the late-night (9:30-to-11 p.m.) segments.

Track and field events begin at 7 a.m. July 26. and continue through Aug. 4. There are several athletes to watch in this year's competition. Carl Lewis returns to compete in the triple jump. Watch for Michael Johnson Michael Johnson or Mike Johnson may refer to:
  • Michael Johnson (singer) (born 1944)
  • Mike Johnson (guitarist) (born 1952)
  • Mike Johnson (bassist) (born 1965)
  • Michael Johnson (athlete) (born 1967), multiple Olympic and World Championship winner
 to break the record in the 200 meter.

Other events include basketball, baseball and soccer.

Officials at NBC NBC
 in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network.
, which paid $456 million for the broadcast rights, say they plan to stay with their main sports, rather than jumping around as in previous years. There also will be fewer commercials - nine minutes an hour compared to 17 in 1988 - primarily as a result of the $500,000 the network will be receiving for each 30-second spot.

Although Atlanta is on U.S. soil, in a time zone much closer to ours, there are no guarantees of live coverage, even though we'll be seeing the events at the same time as the rest of the country. With the Pacific time zone getting 9 a.m.-to-3 p.m. and 4:30-to-9 p.m. blocks nearly every day (more on weekends), there's no fear of an entire tape-delayed show, which is what happened in 1992.

``Viewers love live TV,'' NBC Sports NBC Sports is a division of NBC, responsible for the televising of many sports events on the network. The NBC Sports broadcast lineup includes: The Olympic Games (through 2012), the NFL, the NHL, Notre Dame Football, the PGA Tour, the USGA Championships, Wimbledon, the French  President Dick Ebersol Duncan "Dick" Ebersol (born July 28, 1947 in Torrington, Connecticut) is an American radio and TV manager. He was protégé of ABC Sports czar Roone Arledge and was a key NBC executive in the launching of Saturday Night Live  has said, ``but they want us to tell stories straight through. You tell the story, tell it well, then you move on.

``We've done 10,000 surveys over the last six years on what the audience looks for at the Olympics,'' he said. ``We found they want the stories, not results.''

CAPTION(S):

Drawing, 2 Photos

Drawing: (Cover--Color) LET THE GAMES BEGIN (Ol ympics)

Photo: (1--2) Gymnastics and soccer are two of the events at this year's 1996 Olympics.
COPYRIGHT 1996 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:TV BOOK
Publication:Daily News (Los Angeles, CA)
Date:Jul 21, 1996
Words:563
Previous Article:HOT TIPS : GET OLYMPIC FROM HEAD TO TOE WITH OFFICIAL TOGS, INSPIRED CUTS.
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