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DIVA to Integrate Video-on-Demand Service With Microsoft TV Platform Adaptation Kit.


CHICAGO--(BUSINESS WIRE)--June 14, 1999--

DIVA(TM) announced today that it is working with Microsoft Corp. to integrate DIVA's end-to-end video-on-demand solution with the MicrosoftTV Platform Adaptation Kit (Microsoft TVPAK).

This combination of DIVA and Microsoft TVPAK provides another viable opportunity for MSOs to offer a compelling VOD See video-on-demand.

VoD - video on demand
 service to customers. Together VOD and Internet services expand the cable TV experience, and generate new revenue streams and drive digital box penetrations.

"There is a growing interest within the cable industry in the Microsoft TVPAK platform which will accelerate and simplify deployment of multiple interactive applications on digital set-tops," said Ray McDevitt, DIVA's executive vice president of Business Development and Product Management. "Microsoft TVPAK is a strong platform enabling the cable operator to provide interactive services and, more specifically, video-on-demand."

"Microsoft believes VOD is a valuable service and is excited to be working with an industry leader like DIVA," said Alan Yates, director of Platform Marketing, Microsoft. "Together, we are providing cable operators an outstanding combination of technology, development tools and open interfaces."

The Microsoft TVPAK is comprised of client software and server software which merge technologies of the Internet and television, to create new devices, services, and content to enhance the entertainment value and usefulness of television for consumers. The client software, Microsoft TV Microsoft TV is a division within Microsoft Corporation that develops software platforms for use in set top boxes to access programming over a Cable TV network. It provides integrated audio, video and data services over a single network. , operates a range of TV-centric appliances -- from Internet terminals to advanced set-top boxes to integrated televisions -- while the server software, Microsoft TV Server, will be used by network operators to deploy and manage a rich, scalable, enhanced TV Enhanced TV (ETV) is one example of interactive TV. It is used in particular in reference to Two-Screen Solutions TV + PC services. Generally users of these ETV services have their TV and computer in the same room, and navigate their web browser to a particular program-specific Web  service.

The DIVA solution consists of the field-proven DIVA Video Server (DVS DVS Det Vill Säga (Swedish)
DVS Descriptive Video Service
DVS Dynamic Voltage Scaling
DVS Driver and Vehicle Services (Minnesota)
DVS Digital Video System
DVS Digital Video Services
) -- which is fully scalable and enables cable operators to expand their mix of programming with more than 1,000 titles to serve thousands of customers simultaneously; DIVA's DigiLink -- the industry's lowest cost QAM (1) (Quality Assessment Measurement) A system used to measure and analyze voice transmission.

(2) (Quadrature Amplitude Modulation) A modulation technique that employs both phase modulation (PM) and amplitude modulation (AM).
 modulator Modulator

Any device or circuit by means of which a desired signal is impressed upon a higher-frequency periodic wave known as a carrier. The process is called modulation. The modulator may vary the amplitude, frequency, or phase of the carrier.
 and upconverter for VOD applications that includes gigabit MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs).  optical links from the video server; and the DIVA System Manager (DSM 1. DSM - Data Structure Manager.

An object-oriented language by J.E. Rumbaugh and M.E. Loomis of GE, similar to C++. It is used in implementation of CAD/CAE software. DSM is written in DSM and C and produces C as output.
) -- a comprehensive suite of back-office software that enables On Demand TV services. The DSM also provides real-time, transactional billing interfaces with major billing companies, maintains video-asset tracking systems and controls the active VOD sessions via the consumer's digital set-top.

DIVA Systems Corporation (www.divatv.com) is a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 founded in June 1995 and is headquartered in the heart of California's "Silicon Valley" on the campus of SRI International (company) SRI International - One of the world's largest contract research firms. Founded in 1946 in conjuction with Stanford University as the Stanford Research Institute, they later became fully independent and were incorporated as a non-profit organisation under U.S.  (formerly the Stanford Research Institute Stanford Research Institute - Former name of SRI International. ), in Menlo Park. DIVA commercially launched its digital On Demand TV solution in cable television systems in the Fall of 1997 and is now deployed in five cable systems in the U.S.

Certain statements of DIVA contained in this release, including those relating to DIVA's current deployments, its ability to successfully integrate technologies, the cost of its products, and acceptance of DIVA's products by cable operators are forward looking statements. No assurance can be given that future results will be achieved. Actual events or results may differ and may differ materially as a result of risks facing DIVA or of assumptions differing from those underlying the statements contained in this release. Such risks and assumptions include, but are not limited to entry into long term agreements with cable operators, expansion of existing cable operator agreements based on the results of DIVA's initial deployments, the existence of upgraded cable plant, the continued development of DIVA's technical platform and services, the rate and extent of consumer acceptance, and the impact of competitive products and services. These risks and other risk factors are set forth in the Company's most recent 10-Q filed with the Securities and Exchange Commission.

Note to Editors: DIVA is a trademark of DIVA Systems Corporation. All other products or brand names are trademarks or registered trademarks of their respective owners.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 14, 1999
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