DITA Inc. to release new sporting collection.SAN JUAN CAPISTRANO San Juan Capistrano (săn wän kăpĭsträ`nō), city (1990 pop. 26,183), Orange co., S Calif.; inc. 1961. San Juan Capistrano has some manufactures, including aircraft parts, medical apparatus, and boats, but the economy is , Calif.--(BUSINESS WIRE)--Aug. 27, 1996-- DITA Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :DITA) on Tuesday announced that it will be introducing its new sporting collection on Sept. 6, 1996 at the Action Sports Retailer trade show in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. . The Sport Collection is geared towards action sports industries such as: streetwear, snowboarding, surfing, skate boarding, skiing and other extreme sports extreme sports Sports events characterized by high speed or high risk. Such sports include aggressive inline skating, wakeboarding, street luge, skateboarding, and freestyle bicycle events (wherein tricks such as back flips are performed on a bicycle). . DITA is a Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, based company recently organized to design and distribute women's high fashion eyewear. The key component in DITA's operating strategy is to distinguish its products through innovative, highly-fashionable design, coupled with selective distribution and implementation of aggressive marketing and promotional programs. All of the new sporting frames were designed with both fashion and functionable in mind, including features such as heavy duty German hinges and unbreakable polycarbonate A category of plastic materials used to make a myriad of products, including CDs and CD-ROMs. lenses with scratch resistant coatings. Tapping the action sports industry will considerably increase DITA's market share while solidifying the company's design versatility. According to industry sources, the action sports market is a 3 billion dollar a year industry that should provide DITA with significant opportunity for growth and cashflows. Future design plans include two new frames for the fashion collection in late 1996. Once the production timelines are secured the market introduction date for the new frames will be released. CONTACT: DITA, San Juan Capistrano Troy Schmidt, 800/449-DITA |
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