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DISNEY WELCOMES MILITARY ADMISSION WAIVED FOR SERVICE MEMBERS.


Byline: Brent Hopkins Staff Writer

Joining the growing bandwagon band·wag·on  
n.
1. An elaborately decorated wagon used to transport musicians in a parade.

2. Informal A cause or party that attracts increasing numbers of adherents:
 of military supporters, Disney announced Thursday it will offer free admission to active members of the military, a deal quickly followed by Universal Studios.

Active-duty service members visiting Disneyland and Disney's California Adventure Disney's California Adventure is a theme park in Anaheim, California, adjacent to Disneyland Park and part of the larger Disneyland Resort. It opened on February 8, 2001. The park is owned and operated by The Walt Disney Company.  in Anaheim will be admitted free of charge for the first four months of 2002. Tickets for up to five family members or friends will be discounted 50 percent.

Universal Studios Hollywood is taking the deal slightly further. Military personnel are admitted free, and guest prices have been sliced 50 percent. In addition, the theme park is extending the invitation to police, fire and emergency workers.

``It's a way to say thank you to our real-life heroes,'' said Jim Yeager, senior vice president of publicity for Universal Studios Recreation Group. ``They can take a break with their families, relax and escape.''

Both chains are offering similar deals at their other locations nationwide, and Disney is offering special military rates on its cruise line A cruise line is a company that operates cruise ships. Cruise lines have a dual character; they are partly in the transportation business, and partly in the leisure entertainment business, a duality that carries down into the ships themselves, which have both a crew headed by the  and at its All-Star resorts.

Both companies had offered military promotions in the past, but nothing on par with the current level.

``We're in the same position as everyone else in America, where we're finally recognizing what we should have always known,'' said Disneyland spokesman John McClintock John McClintock (October 27, 1814 - March 4, 1870), American Methodist Episcopal theologian and educationalist, was born in Philadelphia.

He graduated at the University of Pennsylvania in 1835, and was assistant professor of mathematics (1836-1837), professor of mathematics
. ``We owe a lot to our servicemen and (service)women.''

Disney's last major military promotion, a closed-park party for families during Desert Storm, drew crowds in the tens of thousands, McClintock said. He was unable to estimate how many would sign up for the current deal.

``This will certainly affect a lot of people,'' he said. ``At a conservative estimate, hundreds of people, but there's no way to really tell how many people will take advantage of it.''

Knott's Berry Farm Knott's Berry Farm is a brand name of two separate entities: a theme park in Buena Park, California, and a manufacturer of food specialty products (primarily jams and preserves) based in Placentia, California. , which lengthened length·en  
tr. & intr.v. length·ened, length·en·ing, length·ens
To make or become longer.



lengthen·er n.
 its annual veterans and military appreciation program that ended at Thanksgiving, is currently offering a fire and law enforcement deal. Until Dec. 16, active members of those professions can enjoy free admission to the park along with a guest and two children under 11.

``These people assist us not only in times of tragedy, but every day,'' said Dana Hammontree, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  manager for Knott's. ``We want to recognize that.''

Six Flags For the national flags of Texas, see .

Six Flags (NYSE: SIX) is the world's largest chain of amusement parks and theme parks and is headquartered in New York City. There are 20 such parks run by Six Flags.
 California is not offering any additional promotions beyond the deals offered to military personnel through their duty stations.
COPYRIGHT 2001 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Business
Publication:Daily News (Los Angeles, CA)
Date:Dec 7, 2001
Words:385
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