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DISNEY VOWS TO DELIVER CHRISTMAS GIFTS ON TIME.


Byline: Dave McNary Staff Writer

DisneyStore.com, seeking to set itself apart from widespread stumbling by Internet retail rivals, announced Thursday it will guarantee delivery before Christmas on orders made as late as Wednesday.

``DisneyStore.com has met the challenges of this important e-holiday season,'' said Russ Gillam, senior vice president of e-commerce for Disney's Go.com portal site Noun 1. portal site - a site that the owner positions as an entrance to other sites on the internet; "a portal typically has search engines and free email and chat rooms etc. . ``We're thrilled our careful preparation and superior technology will enable us to serve all those last-minute shoppers.''

The announcement, which extended the previous pre-Christmas order deadline six days forward, comes amid reports of poor customer service, inventory problems and lagging Lagging

Strategy used by a firm to stall payments, normally in response to exchange rate projections.
 delivery times at Web sites across the Internet. Some merchants have cut off standard ground deliveries this week while others have warned that they cannot guarantee delivery by Christmas.

``It's difficult for first-time players on the Web to manage these issues so we wanted to show we have not had problems,'' Gillam said. ``We are enjoying benefits of our massive investment in upgrading our inventory and delivery system so we're able to manage quadrupled growth in our business.''

Burbank-based parent Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966)
Disney, Walter Elias Disney
 Co. has invested heavily in Internet business such as DisneyStore.com. During the 1998 season, Gillam said, orders to the retail site usually were delivered in three or four days but the company decided to upgrade its distribution system and opened a state-of-the-art 500,000-square-foot warehouse in Jonesville, S.C., in March.

``We did reasonably well last year, but we recognized the importance of giving customers rapid turnaround and reliability,'' Gillam said. ``It mandated making the investments we did.''

Gillum said the site, which has more than 3,000 items for sale, has seen stronger than expected business for personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 items such as towels and clothes. The South Carolina South Carolina, state of the SE United States. It is bordered by North Carolina (N), the Atlantic Ocean (SE), and Georgia (SW). Facts and Figures


Area, 31,055 sq mi (80,432 sq km). Pop. (2000) 4,012,012, a 15.
 facility includes 35 embroidery embroidery, ornamental needlework applied to all varieties of fabrics and worked with many sorts of thread—linen, cotton, wool, silk, gold, and even hair. Decorative objects, such as shells, feathers, beads, and jewels, are often sewn to the embroidered piece.  machines.

Among the top sellers is the ``Toy Story 2'' Undercover Buzz Lightyear with Infrared Remote Control See IR remote control. , which retails for $25.
COPYRIGHT 1999 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Business
Publication:Daily News (Los Angeles, CA)
Geographic Code:1USA
Date:Dec 17, 1999
Words:315
Previous Article:COMING SUNDAY.(Business)
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