DISNEY TRYING TO CUT LINES; RESERVATIONS TRIED IN FLORIDA.Byline: Jerry Hirsch The Orange County Register The Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Co. is experimenting with what it calls the ``virtual queue Virtual queuing is a concept that is used in inbound call centers. Call centers utilize an Automatic Call Distributor (ACD) to distribute incoming calls to specific resources (agents) in the center. ,'' a ride-reservations system that could greatly reduce the time park visitors wait in line. Disney recently launched one-day experiments using two attractions in The Magic Kingdom and Animal Kingdom parks in Orlando, Fla. ``Waiting in line is one of the biggest complaints we are confronted with,'' said David Fisher David Fisher is the name of:
``Essentially, you get a reservation time for going on an attraction,'' said Fisher. ``Instead of waiting in a long line, you get a specific time - priority admission, and it doesn't cost a dime extra.'' Analysts see the potential system as a critical marketing tool for Disney as it faces increased competition on both coasts for entertainment dollars. Earlier this month, Danish toy maker Lego Group Lego Group is a family-owned company based in Billund, Denmark and best known for the manufacture of Lego-brand toys. The company was founded in 1932 by Ole Kirk Christiansen. opened a $130 million theme park just an hour south of Disneyland in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. County. And Universal Studios will open the multibillion-dollar Islands of Adventure theme park and resort complex in Orlando in May. A virtual queue or no-wait system would ``be a huge competitive advantage for Disney'' if it was operational soon, said Linda Bannister, an industry analyst with Edward D. Jones Edward D. Jones, Sr. (July 29, 1893-October 10,1982) was an investment banker born in St. Louis. He graduated from Bellefontaine High School in Bellefontaine, Ohio in 1913, then from New York University in 1916. After graduating from NYU, Jones was employed by N. W. & Co. in St. Louis. ``Especially if people think there could be huge crowds at Islands of Adventure.'' Moreover, it frees people to spend time buying food and drink and shopping for souvenirs, adding to Disney's profits, Bannister said. ``Leave it to Disney to come up with this type of innovative program for its theme parks. It would be a great marketing tool,'' Bannister said. |
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