DISNEY SETS NEW POLICY ON R-RATED MOVIE ADS.Byline: Daily News BURBANK - A day after federal officials blasted blast·ed adj. 1. Used as an intensive: I hate these blasted flies. 2. Slang Drunk or intoxicated. 3. Blighted, withered, or shriveled. the entertainment industry for marketing violence to kids, The Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Co. said Tuesday it will no longer allow advertisements for R-rated movies on its ABC television ABC Television may refer to:
This was among several programming and promotional changes announced in what Disney called a commitment to responsible marketing, company officials said. Disney's new policies will affect R-rated films - prohibited to people under 17 without the presence of an adult - such as those released under the Touchstone touchstone Black, silica-containing stone used in assaying to determine the purity of gold and silver. The metal to be assayed is rubbed on the touchstone, and then a sample of metal of known purity is rubbed on the stone right next to it. , Hollywood Pictures and Miramax Films banners. Print advertising, in-theater trailers and film Web sites for R-rated films will include information explaining why the film received such a rating. Exhibitors will not be allowed to show trailers advertising R-rated movies on screens showing Disney-branded films. |
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion