DISNEY SEEKS TURNAROUND HASBRO TO GET FUTURE WORK.Byline: Jesse Hiestand Staff Writer BURBANK - The Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Co. announced a shake-up Wednesday in its struggling consumer products division, saying that longtime long·time adj. Having existed or persisted for a long time: a longtime friend; a longtime resident of Detroit. longtime Adjective partner Mattel Inc. would no longer handle toys and games based on modern movie characters. A Disney partner for about 45 years, El Segundo-based Mattel will continue to produce toys, dolls, games and puzzles based on classic Disney characters This is a currently incomplete list of Disney characters:
Famous character of Walt Disney's animated cartoons. He was introduced in Steamboat Willie (1928), the first animated cartoon with sound. Mickey was created by Disney, who also provided his high-pitched voice, and was usually drawn by the studio's head animator, , Winnie the Pooh and Donald Duck Donald Duck cantankerousness itself. [Comics: Horn, 216–217] See : Irascibility Donald Duck frustrated character jealous of Mickey Mouse. [Comics: Horn, 216–217] See : Jealousy through its Fisher-Price subsidiary. But Hasbro Inc., having successfully marketed ``Jurassic Park'' and ``Star Wars'' action figures, will take over toys and games related to future Disney films and develop new products based on Disney's theme parks. ``They recognized that our expertise is in marketing entertainment properties,'' said Wayne Charness, a senior vice president for Hasbro, based in Pawtucket, R.I. ``You're going to see Hasbro and our various companies making toys and games related to some of the great upcoming movies and TV shows Disney will come up with.'' Annual operating revenue operating revenue Revenue from any regular source. Revenue from sales is adjusted for discounts and returns when calculating operating revenue. Compare other revenue. in Disney's consumer products division dropped 48 percent to $59 million, dipping 11 percent in just the last quarter. The company blamed declines in worldwide merchandise licensing and rising costs for advertising and retailing. The licensing agreements announced Wednesday are aimed at turning that business around, said John Singh, spokesman for Disney's consumer products division. ``Instead of putting all our eggs in one basket, we will divide them where it makes sense and continue a very strong relationship with Mattel while developing a new relationship with Hasbro,'' Singh said. Mattel first partnered with Disney in the 1950s as a sponsor of ``The Mickey Mouse Club.'' More recently, it was the media giant's lead toy licensee for all standard characters. Until now, Mattel has made about 80 percent of Disney's toys, both classic and modern, and it will continue to make those classic characters as well as products for the infant and preschool market, where it is the leading brand in the world. ``Mattel is thrilled to be able to continue our licensing relationship with Disney, as Disney has been one of the cornerstones of the preschool line. The imagination and fun that Disney brings to children's entertainment is easily translated into engaging toys for children,'' said Neil Friedman, president of Fisher-Price Brands. Disney has worked with Hasbro before on a few projects, such as products based on the studio's successful ``Toy Story'' movies and some games in Europe. The first fruits of the multiyear licensing deal between Hasbro and Disney will hit store shelves next fall and be based on the Disney/Pixar animated feature ``Monsters, Inc.'' In addition to upcoming films, the corporate alliance allows Hasbro to develop toys based on Disney television productions and theme parks, as well as attractions in the Disney's theme parks based on the toymaker's classic games like Monopoly, Scrabble Scrabble Game in which two to four players compete in forming words with lettered wooden tiles on a 225-square board. Words spelled out by letters on the tiles interlock like words in a crossword puzzle. Words are scored by adding up the point values of their letters. , Clue and Trivial Pursuit Trivial Pursuit is a board game where progress is determined by a player's ability to answer general knowledge, and popular culture questions. The game was made in 1979 by Scott Abbott, a sports editor for the Canadian Press, and Chris Haney, of Welland, Ontario, a photo . The two companies also plan to develop a 16,000-square-foot toy store A toy store, or toy shop, is a retail business specializing in the services of selling toys. No longer held to the limitations of the brick and mortar outlet, the toy store has successfully created a presence within the e-commerce industry. at Walt Disney World Noun 1. Walt Disney World - a large amusement park established in 1971 to the southwest of Orlando Orlando - a city in central Florida; site of Walt Disney World in Orlando, Fla. The deal covers all world markets except Japan. CAPTION(S): photo Photo: (color) Mattel will make toys based on Mickey Mouse and other classic Disney characters, but Hasbro will make toys and games related to future Disney films. The Walt Disney Co. |
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