DISNEY EXECUTIVE TO LEAD DVD BOOSTERS.Byline: Greg Hernandez Staff Writer BURBANK - Bob Chapek, the head of Disney's home video arm, has been elected president of The DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. Entertainment Group, the industry association dedicated to the promotion of the DVD format See VOB and DVD. . Chapek assumes the leadership role at the association as the DVD format marks its fifth anniversary and is experiencing unprecedented growth in the marketplace. The association is composed of the major studios, record labels and consumer electronics companies. With some DVD players A stand-alone device that plays DVDs. It contains a DVD drive and the electronics to decode the digital video. The device may play only manufactured DVDs, or it may be able to play DVD-R, DVD-RW and DVD+RW discs. DVD players are cabled to a TV or home theater system for display. now selling for less than $100, the format is moving from being in only 25 percent of households to becoming mainstream, with new converts daily. It's become a hugely profitable situation for the home video industry, which is loading DVDs with extra bonus features to encourage movie buffs The name Buffs can mean:
``The average DVD household buys 16 a year, and the average VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier. household buys five, so it's a ripe product,'' Chapek said. ``It's an exciting time to be in the market right now.'' As president of Disney's Buena Vista Home Entertainment, Chapek led the studio to the top of the DVD market last year with top-selling titles such as ``The Princess Diaries'' and ``Pearl Harbor Pearl Harbor, land-locked harbor, on the southern coast of Oahu island, Hawaii, W of Honolulu; one of the largest and best natural harbors in the E Pacific Ocean. In the vicinity are many U.S. military installations, including the chief U.S. .'' The industry-funded, nonprofit association is spending its fifth year focusing on winning over those consumers who have not yet switched from the VHS format. The potential for profit from new customers is enormous as they rebuild their movie libraries with DVDs. ``This can be expected to be a huge summer for DVD sales,'' Chapek said. ``We can expect to see some very aggressive consumption.'' |
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