DISNEY DIALING UP CELLULAR SERVICE.Byline: Brent Hopkins Staff Writer NORTH HOLLYWOOD - If it wasn't hard enough to fight off your kids' pleas for their own cell phones, now Mickey Mouse Mickey Mouse Famous character of Walt Disney's animated cartoons. He was introduced in Steamboat Willie (1928), the first animated cartoon with sound. Mickey was created by Disney, who also provided his high-pitched voice, and was usually drawn by the studio's head animator, is getting into the phone business. The Walt Disney Internet Group The Walt Disney Internet Group (WDIG) oversees several websites owned by The Walt Disney Company and its subsidiaries. [1] The division's Disney Online unit operates disney. announced a deal Wednesday that will create a new nationwide wireless plan specifically targeting families. The entertainment giant will partner with Sprint to launch the concept, known as Disney Mobile Disney Mobile is a Mobile Virtual Network Operator in the United States which launched in June of 2006, and will cease operating on December 31, 2007. It operates on Sprint's CDMA network. Disney Mobile is owned by The Walt Disney Company, which had marketed to family subscribers. , next year, offering regular phone service, exclusive handsets and entertainment content. Though it has offered graphics, ring tones and games as downloads for several years, this represents its first full-fledged jump into becoming a cellular provider. ``It isn't a stretch that we'd deliver great wireless service,'' said George Grobar, senior vice president and general manager of Disney Mobile. ``There's a general perception that Disney's great at delivering high- quality services.'' The agreement leaves the company with nearly full responsibility for the service, including product development, marketing, customer relations and billing. The majority of the company's current user base ranges from the ages of 10 to 15, but Grobar said the family-oriented service could open it up to even younger users. With children already well acquainted with Disney's characters and increasingly comfortable with cellular use, media analyst David Miller David Miller could refer to any of the following:
``All media is is taking branded content Branded Content, also known as Branded entertainment and Advertainment, is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. and leveraging it into any audience - television, film, the Internet, radio and now phones,'' said Miller, a senior vice president with the Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. investment bank Sanders San´ders n. 1. An old name of sandalwood, now applied only to the red sandalwood. See under Sandalwood. Morris Harris. ``Cell phones, having achieved critical mass, are the perfect media distribution device.'' Brent Hopkins, (818) 713-3738 brent.hopkins(at)dailynews.com |
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