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DISNEY CHANNEL TO TAKE WING RUNNING 24 HOURS OF CARTOONS.


Byline: Dave McNary Daily News Staff Writer

Mickey Mouse's parent announced Monday it will launch a round-the-clock cable cartoon network For Cartoon Network outside of the United States, see .
Cartoon Network is a cable television network created by Turner Broadcasting which primarily shows animated programming.
 in spring in a direct assault on the rival Cartoon Network.

Toon Disney will roll out April 18 and be offered only to operators already carrying the Disney Channel Editing of this page by unregistered or newly registered users is currently disabled due to vandalism.  as a basic component. The move by the Burbank-based entertainment giant underscores the success of Time Warner's Cartoon Network, launched as a 24-hour channel more than five years ago.

``Disney clearly has its sights set on Cartoon Network, which has been very successful,'' said Jill Krutick, a Smith Barney Smith Barney is a division of Citigroup Global Capital Markets Inc., a global, full-service financial firm, that provides brokerage, investment banking and asset management services to corporations, governments and individuals around the world.  analyst. ``Disney is clearly playing to its strengths.''

The new network's schedule has not yet been set but will draw on more than 2,200 episodes in the Disney library, including ``The Little Mermaid little mermaid

the sacrifices her own life to save her beloved prince. [Dan. Lit.: Andersen’s Fairy Tales]

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,'' ``Gummi Bears,'' ``Darkwing Duck'' and ``The New Adventures of Winnie the Pooh.''

``Disney is the world's foremost brand in family entertainment so this is just an additional vehicle to extend that at a very low cost,'' said Stewart Halpern, an analyst with Furman Selz. ``One of the company's great values is that they have a very rich library of material.''

Toon Disney will face formidable competition in Time Warner's Cartoon Network, which has seen its carriage level jump this year from 31 million to 47 million. The Cartoon Network's library includes Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
.' Looney Tunes, Hanna-Barbera's the ``Flintstones'' and ``Jetsons'' shows and several original series such as ``Dexter's Laboratory Dexter's Laboratory (Dexter's Lab for short) is an American animated television series created by Genndy Tartakovsky. It was produced by Hanna-Barbera Cartoons for Cartoon Network from 1996 to 1999, and by Cartoon Network Studios from 2001 to 2002. .''

The 15-year-old Disney Channel has 25 million subscribers through basic cable systems and an additional 5 million as a premium offering. Anne Sweeney Anne Sweeney, born November 4, 1957, in Kingston, New York, is the Co-Chair of Disney Media Networks and President of Disney-ABC Television Group. Sweeney graduated from College of New Rochelle and Harvard University. She earned a BA degree and an Ed. M. degree. , president of the Disney Channel, said the idea for Toon Disney grew out of strong viewer and operator support for additional cartoon programming targeted at children ages 2 to 11.

``Parents consider our programming safe,'' she said. ``There's only one Disney.''

Sweeney also said the addition of Toon Disney could entice cable operators looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 an incentive to carry the Disney Channel. Additionally, she noted, the extra offering should find wide acceptance as digital technology enables cable systems to offer customers a massive array of choices.

Toon Disney will be run by the Burbank-based Disney Channel, which has about 400 employees and shows family oriented programming, including some animation. Sweeney said the two networks will not show the same programs at the same times although they will share some titles.

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Photo

Photo: (Color) Darkwing Duck, left, dressed as ``Double-O Duck,'' is set to appear on Disney's new cartoon network.
COPYRIGHT 1997 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:BUSINESS
Publication:Daily News (Los Angeles, CA)
Geographic Code:1USA
Date:Dec 9, 1997
Words:415
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