DISNEY BROKERS KIM POSSIBLE LINE AT WAL-MART.Byline: Brent Hopkins Staff Writer BURBANK - Animated high school student turned crime fighter Kim Possible This article is about the television series. For titular character, see Kim Possible (character). This article has multiple issues: * It may need copy editing will soon hit her local Wal-Mart under an exclusive sales deal Disney Consumer Products reached Tuesday with Wal-Mart Stores Inc. This will be Kim's first foray into Verb 1. foray into - enter someone else's territory and take spoils; "The pirates raided the coastal villages regularly" raid encroach upon, intrude on, obtrude upon, invade - to intrude upon, infringe, encroach on, violate; "This new colleague invades my the licensing world, placing the red- haired heroine on school supplies, clothes and toys, only to be found on Wal-Mart shelves. The series, launched last year on the Disney Channel  Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. , will also begin airing daily, further raising the brand's profile. The line will first crop up in the chain in mid-July, with an advertising push in September to hype the back-to-school crowd. ``Wal-Mart stepped up with a very nice commitment to marketing,'' said Gary Foster, a DCP DCP - definitional constraint programming spokesman. ``They were excited about the property. ... And their reach and number of shoppers is very impressive, as well.'' Wal-Mart currently boasts 3,200 domestic sites, all of which will stock the Kim Possible line. Additionally, the two parties are in talks to extend it to the European market in time for the show's international debut in late 2003. Terms of either agreement were not disclosed. In addition to the cargo pants-wearing Kim, her sidekicks Wade, Ron Stoppable Ronald "Ron" Stoppable is a fictional character from the Disney animated television series Kim Possible. His first and last name is a take on “Unstoppable”, and he is voiced by actor Will Friedle. and his pet naked mole rat naked mole rat, name applied to a species (Heterocephalus glaber) of small rodents found in E Africa, whose members—the only hairless rodents—live entirely in underground communities of 80 or more individuals with a structure resembling that of , Rufus, will turn up in a broad range of forms. To augment aug·ment v. aug·ment·ed, aug·ment·ing, aug·ments v.tr. 1. To make (something already developed or well under way) greater, as in size, extent, or quantity: traditional in-store signs, Wal-Mart will harness the power of its in-store television displays to promote the line. ``The Kim Possible adventures reach a lot of young people, and we think the items we're going to carry will help them continue the fun,'' said Wal-Mart spokeswoman Karen Burk. ``In September, we're going to have a 20-minute episode exclusive to Wal-Mart on our in-store TVs. It'll give the customer an inside look at Kim Possible they can't find anywhere else. We think this will be an event where people will come specially for it.'' In pairing with Wal-Mart, the deal gives DCP a chance to push its merchandise without relying on its struggling Disney Stores, which it's trying to sell. Brent Hopkins, (818) 713-3738 brent.hopkins(at)dailynews.com CAPTION(S): photo Photo: (color) no caption (Kim Possible) |
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