DISNEY APPAREL A BOOST FOR KMART.Byline: Brent Hopkins Staff Writer BURBANK - The spotlight's still on Mickey Mouse Mickey Mouse Famous character of Walt Disney's animated cartoons. He was introduced in Steamboat Willie (1928), the first animated cartoon with sound. Mickey was created by Disney, who also provided his high-pitched voice, and was usually drawn by the studio's head animator, , only this time, it's blue. Extending its relationship with Kmart Corp., Burbank's Disney Consumer Products formally unveiled its latest line of kids' apparel on Tuesday, a move that analysts say shores up the bankrupt BANKRUPT. A person who has done, or suffered some act to be done, which is by law declared an act of bankruptcy; in such case he may be declared a bankrupt. 2. It is proper to notice that there is much difference between a bankrupt and an insolvent. retail giant's footing. Targeted at young children and featuring the Disney name, the sleep, swim and sportswear collection, all retailing for under $12.99, adds more muscle to Kmart's aggressive reorganization. ``If you look at Kmart's situation, they need as many brands as possible to differentiate themselves from Target and Wal-Mart,'' said Jeff Stinson, an analyst at Midwest Research in Cleveland. ``You've got to be able to tell your consumer: Hey, we're going to be here and be a viable alternative for your shopping needs.'' Based on Disney's strong brand awareness, Stinson predicted a warm consumer reception of the launch. Combined with Kmart's retention of its high-profile Martha Stewart <noinclude></noinclude> Martha Stewart (born Martha Helen Kostyra on August 3, 1941) is an American business magnate, author, editor and homemaking advocate. She is also a former stockbroker and fashion model. line and its enlistment ENLISTMENT. The act of making a contract to serve the government in a subordinate capacity, either in the army or navy. The contract so made, is also called an enlistment. See, as to the power of infants to enlist, 4 Binn. 487; 5 Binn. 423; Binn. 255; 1 S. & R. 87; 11 S. & R. 93. of Spike Lee Noun 1. Spike Lee - United States filmmaker whose works explore the richness of black culture in America (born in 1957) Lee, Shelton Jackson Lee to direct its television ads, the chain's stance has improved greatly in recent weeks. ``What we're doing is creating brand positioning,'' said Nicole Dowswell, a spokeswoman for Kmart. ``Through our other brands, like Martha Stewart, Jaclyn Smith Jaclyn Smith (born October 26, 1947) is a Golden Globe-nominated American actress. She is best known for the role of Kelly Garrett in the television series Charlie's Angels (1976–1981). and now this, we're defining who we are and showing that we have great brands. By launching this now, we're just adding to the family.'' And though Kmart's future remains uncertain, Disney remains solidly behind the Troy, Mich.-based chain. ``We believe in Kmart's leadership and remain committed to them,'' said Sondra Haley, vice-president of communications for Disney Consumer Products. CAPTION(S): photo Photo: (color) The sleep, swim and sportswear collection, all retailing for under $12.99, features the Disney name. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion