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DISNEY'S BECOMING BOOKISH.


Byline: Dave McNary Daily News Staff Writer

Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966)
Disney, Walter Elias Disney
 Co., reflecting the aggressive expansion of its brand name into potentially lucrative businesses, announced Wednesday an online alliance with bookstore giant Barnes & Noble.

The deal, disclosed a day after Disney released surprisingly strong quarterly earnings, calls for the bookseller to operate a special section devoted to Disney titles on its barnesandnoble.com site - due to launch today - and to administer a bookselling site on disney.com, which began operations Wednesday.

Financial terms were not disclosed. Both cyber-boutiques will sell about 2,000 Disney titles aimed at families and children such as ``Mickey's Gourmet Cookbook (programming) cookbook - (From amateur electronics and radio) A book of small code segments that the reader can use to do various magic things in programs.

One current example is the "PostScript Language Tutorial and Cookbook" by Adobe Systems, Inc (Addison-Wesley, ISBN
.'' Barnes & Noble will handle transactions at both locations.

Disney, which launched disney.com in early 1996 and has about 400,000 daily online visitors, has been selling its books online but believes the alliance will boost revenues as electronic commerce takes hold. ``Online purchasing has moved well beyond the early adapter A device that allows one system to connect to and work with another. An adapter is often a simple circuit that converts one set of signals to another; however, the term often refers to devices which are more accurately called "controllers.  and propeller heads (jargon) propeller head - Used by hackers, this is synonym with computer geek. Non-hackers sometimes use it to describe all techies. Probably derives from SF fandom's tradition (originally invented by old-time fan Ray Faraday Nelson) of propeller beanies as fannish insignia (though  and into the mainstream of ordinary parents,'' said spokeswoman Rebecca Buxton.

Month-to-month month-to-month adj. referring to a tenancy in which the tenant pays monthly rent and has no lease, and the tenancy can be terminated by the landlord at any time on thirty-days notice. (See: tenancy, landlord and tenant)  traffic increases for disney.com have ranged between 5 percent and 10 percent since Disney upgraded the service in November, Buxton noted.

The deal also calls for Barnes & Noble, the world's largest bookseller with 1,011 outlets, to feature Disney promotions in its stores. Officials with both companies said the alliance is likely to be expanded and could lead to other retail ventures such as stores within stores.

``What we're announcing is probably the tip of the iceberg tip of the iceberg
n. pl. tips of the iceberg
A small evident part or aspect of something largely hidden: afraid that these few reported cases of the disease might only be the tip of the iceberg. 
,'' Buxton said.

Barnes & Noble recently reported sales of $5.6 million for the nine-week holiday season from its online site, which has been in operation for less than a year, and predicted its online revenues will top $100 million this year.

Online rival Amazon.com posted sales of $147.8 million last year and had 1.51 million customer accounts at the end of 1997.

Disney stock rose 2-1/4 to 105 Wednesday for its second straight record close after climbing 5-3/8 Tuesday. During the session, shares hit 106-3/4.

Burbank-based Disney, which is launching a fourth Florida theme park, a cruise line A cruise line is a company that operates cruise ships. Cruise lines have a dual character; they are partly in the transportation business, and partly in the leisure entertainment business, a duality that carries down into the ships themselves, which have both a crew headed by the  and an interactive play-park chain this year, reported early Tuesday that profits were up 18 percent to $755 million, or $1.10 a diluted di·lute  
tr.v. di·lut·ed, di·lut·ing, di·lutes
1. To make thinner or less concentrated by adding a liquid such as water.

2. To lessen the force, strength, purity, or brilliance of, especially by admixture.
 share, for its first quarter ended Dec. 31.
COPYRIGHT 1998 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:BUSINESS
Publication:Daily News (Los Angeles, CA)
Geographic Code:1USA
Date:Jan 29, 1998
Words:383
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