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DISH Network and RadioShack Rescue Former Cable Customers As City Shuts Down Cable TV Operation.


ENGLEWOOD, Colo. -- Fleet of Installers Arrives in Town to Convert Hundreds of Cable Customers to DISH Network See DBS.  Satellite TV

EchoStar Communications Corporation EchoStar Communications Corporation (NASDAQ: DISH) is the parent company of DISH Network and the maintainer of the satellite fleet that provides the signal that DISH Network markets.  (Nasdaq:DISH) announced today that its DISH Network and a RadioShack franchise retailer are teaming with the town of Center, Colo., to convert approximately 600 municipally owned cable customers to DISH Network satellite TV. The town of Center, located in rural south central Colorado Central Colorado is a region of the U.S. state of Colorado. It can be roughly defined by Jackson County in the northwest, Weld County in the northeast, Pueblo County in the southeast, and Chaffee County in the southwest. , voted June 28 to shut down its city-run cable TV service Aug. 15 rather than pay exorbitant fees to upgrade its 20-year-old cable plant.

"To maintain and upgrade our cable system, we were facing as much as a half million dollar investment," said Center Mayor Adeline Sanchez. "By switching to DISH Network, our cable customers will get about three times as many channels, digital picture and sound, and, for the first time, access to high definition television and digital video recorders See DVR. ."

Mayor Sanchez added, "Our agreement with the local RadioShack dealer means that the Town of Center will make money for each resident that becomes a DISH Network subscriber. That's a huge benefit when the alternative is managing a cable TV system that is draining our town's financial resources."

A fleet of DISH Network vans rolled into Center last week with hundreds of satellite TV dishes, digital video recorders (DVR (1) (Digital Video Recorder) A device that records video onto a hard disk from one or more ceiling mounted video cameras. Part of a security system, the DVR typically supports 4, 8 or 16 separate camera channels. ) and high definition satellite TV receivers.

"DISH Network is willing to help any municipality MUNICIPALITY. The body of officers, taken collectively, belonging to a city, who are appointed to manage its affairs and defend its interests.  burdened with operating an antiquated cable TV service, creating a win-win situation that makes financial sense for the town and improves the TV entertainment value for its citizens," said Robert Kondilas, EchoStar's vice president of Customer Service.

The service level difference between the town's cable operation and DISH Network is significant. DISH Network customers can take advantage of a variety of programming packages and new satellite TV technologies, including approximately 70 channels of all-digital programming, including Denver local TV channels, a set-top box The cable TV box that sits on "top" of the TV "set," although it is often located several feet away in an equipment rack. The set-top box descrambles the premium channels and provides a tuner for the higher cable numbers that very old TVs did not support.  and dish, all for $29.99 per month. Center Cable provided only 22 channels for $17 per month.

"We're pleased to team with DISH Network and the town of Center to offer residents a better alternative to the cable system," said Stephanie Steffens, owner of InterMountain in·ter·moun·tain  
adj.
Located between mountains or mountain systems, especially lying between the Rocky Mountains and the Sierra Nevada or Cascade Range in the western United States.
 First Aid and Safety, a RadioShack dealer franchise in Center. "A team of DISH Network technicians will assist us with hundreds of installations during this very busy first month. After that, we'll take the reins reins
pl.n.
The kidneys, loins, or lower back.
, providing long-term support for Center residents."

As part of DISH Network's Digital Home Advantage offer, customers can have up to four TVs connected with free installation. Customers can also choose a DISH Player digital video recorder (DVR) or high definition TV receiver at no cost for the equipment. A DVR allows a viewer to record up to 100 hours of programs without the hassles of videotapes. It also enables the viewer to pause live TV, skip pre-recorded commercials, and perform slow-motion instant replays, fast-forward and fast-reverse at four different speeds. A $49.95 Digital Home Advantage activation activation /ac·ti·va·tion/ (ak?ti-va´shun)
1. the act or process of rendering active.

2. the transformation of a proenzyme into an active enzyme by the action of a kinase or another enzyme.

3.
 fee will be credited to the customer's first bill.

Center residents interested in becoming DISH Network customers should call the RadioShack dealer franchise in Center at 719-754-2373 or stop by the RadioShack store at 350 S. Worth St.

Note to TV editors: B-roll video is available all day Tuesday from the following satellite location:
EchoStar 9 Satellite
121.0(degree) West Longitude
12161.40 MHz (Transponder 31)
Vertical Polarization
Trouble Number: 307-633-5262



About EchoStar

EchoStar Communications Corporation (NASDAQ:DISH) serves 10 million satellite TV customers through its DISH Network(TM) and is a leading U.S. provider of advanced digital television services. DISH Network's services include hundreds of video and audio channels, Interactive TV, HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates , sports and international programming, together with professional installation and 24-hour customer service. DISH Network is the leader in the sale of digital video recorders (DVRs). Visit EchoStar's DISH Network at www.dishnetwork.com or call 800-333-DISH (3474).
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jul 13, 2004
Words:643
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