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DISH Network and Pixel Software Technologies Launch KidsWise, America's First Interactive Television Channel for Children.


Entertainment Editors/Business Editors/High-Tech Writers

LITTLETON, Colo.--(BUSINESS WIRE)--Aug. 27, 2003

Channel Builds Reading, Problem Solving problem solving

Process involved in finding a solution to a problem. Many animals routinely solve problems of locomotion, food finding, and shelter through trial and error.
 and Thinking Skills

for Kids Ages 3-7

EchoStar Communications Corporation EchoStar Communications Corporation (NASDAQ: DISH) is the parent company of DISH Network and the maintainer of the satellite fleet that provides the signal that DISH Network markets.  (Nasdaq:DISH) and its DISH Network See DBS. (TM), a leading satellite television service, have teamed with Pixel pixel
 in full picture element

Smallest resolved unit of a video image that has specific luminescence and colour. Its proportions are determined by the number of lines making up the scanning raster (the pattern of dots that form the image) and the resolution
 Software Technologies to launch KidsWise(TM), the nation's first fully interactive TV channel exclusively for children.

The KidsWise channel delivers interactive television programming that brings fun and learning directly into the comfort of a child's own home. KidsWise provides hours of creative exploration and builds reading, problem solving and thinking skills, often using characters familiar to children, including Scooby Doo and Reader Rabbit Reader Rabbit is an edutainment software franchise created in 1989 by The Learning Company. This series currently makes up the greater part of a franchise of grade-based and subject-based titles, where the games for infancy through second grade feature Reader Rabbit. .

The channel is available at an introductory price of $2.99 per month to the more than 6 million DISH Network customers who have access to DISH Home interactive television (channel 100).

Like a traditional TV channel, KidsWise has weekly programming schedules. The programming is based on award-winning premium home computer software programs from publishers such as The Learning Company. The KidsWise channel was created using a proprietary Pixel system that delivers fresh content weekly.

Each program includes parenting tips as well as activities that parents and children can enjoy together simply by using the remote control.

"KidsWise is new, it's fun, and it's extremely affordable," said Michael Schwimmer, DISH Network's senior vice president of Programming. "KidsWise gives parents an interactive learning tool that provides countless hours of 'edutainment' for their young children."

"We are delighted to bring this innovative educational channel into the living room of millions of families," said Ramy Weitz, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and president of Pixel Software Technologies. "Edutainment Educational material that is also entertaining.

(application) edutainment - Interactive education and entertainment services or software, usually supplied commercially via a cable network or on CD-ROM.
 defines the dream all parents have of combining their children's love of TV with educational content that is tuned to their children's current age and curriculum. A yearly subscription costs no more than a couple of video tapes, but unlike many videotapes, KidsWise delivers year-round fresh content and educational value."

DISH Network customers with OpenTV, Inc.-enabled receiver models 3900, 4900, 301, DishDVR 501 and DishDVR 508 can use their remote controls to subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day"
subscribe, take

buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company";
 KidsWise or see a free preview Free preview is a term, most commonly used by cable television, referring to when cable systems offer a pay-TV service to customers for free for a short period of time. History  of it by going to the DISH Home channel, selecting Games & Learning and highlighting the KidsWise' selection. Customers also can call DISH Network at 800-333-DISH (3474).

About EchoStar Communications Corporation

EchoStar Communications Corporation (Nasdaq:DISH), through its DISH Network(TM), is a leading U.S. provider of satellite television entertainment services with more than 8.8 million customers. DISH Network delivers advanced digital satellite television services, including hundreds of video and audio channels, Interactive TV, digital video recording, HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates , sports and international programming, professional installation and 24-hour customer service. Visit EchoStar's DISH Network at www.dishnetwork.com or call 800-333-DISH (3474).

About Pixel Technologies

Pixel Technologies specializes in the creation of content and technologies for Advanced Interactive Games and Edutainment Services for Digital TV.

Pixel develops, aggregates and distributes iTV content and applications using integration tools and technology specially developed to deliver advanced interactive TV channels.

For more information about KidsWise(TM) -- www.kidswise.net.

For more information about Pixel Technologies -- www.pixel-tech.com.

For more information about The Learning Company -- www.thelearningcompany.com.

Note to editors: a KidsWise activities screen shot can be viewed and downloaded by visiting www.dishnetwork.com/pressroom. Once there, click on Image Gallery and then Screenshots and Demos -- scroll To continuously move forward, backward or sideways through the text and images on screen or within a window. Scrolling implies continuous and smooth movement, a line, character or pixel at a time, as if the data were on a paper scroll being rolled behind the screen. See auto scroll.  to KidsWise Screen Shot.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 27, 2003
Words:558
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