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DISH Network Satellite TV Adds E! Networks' `style.' Channel to America's Top 150 Programming Package.


Business & Entertainment Editors

LITTLETON, Colo. and LOS LOS Length of stay, see there  ANGELES--(ENTERTAINMENT WIRE)--Nov. 28, 2000

EchoStar Communications Corporation EchoStar Communications Corporation (NASDAQ: DISH) is the parent company of DISH Network and the maintainer of the satellite fleet that provides the signal that DISH Network markets.  (Nasdaq:DISH, DISHP) and E! Networks announced that the style. network television channel is now available in DISH Network See DBS. (TM) satellite TV's America's Top 150 programming package beginning today at no additional cost to customers.

style. (channel 115), the new 24-hour network from the creators of E!, is a unique channel featuring a lineup A criminal investigation technique in which the police arrange a number of individuals in a row before a witness to a crime and ask the witness to identify which, if any, of the individuals committed the crime.  of programs devoted to fashion, beauty, home design, entertaining and travel. Among the network's most popular programs are "shabby chic Shabby chic is a design style deliberately using worn and deteriorated items. History
The style started in Great Britain and evokes the type of decoration found in large country houses where there are worn and faded old chintz sofas and curtains, old paintwork and
" from home furnishings furnishings

the extra type or quantity of hair on the head, tail, ears or legs, specified for a particular breed. For example, the feathers in setters, the beard in Bearded collies, the eyebrows in Schnauzers.
 and accessories designer Rachel Ashwell; "stylemaker," celebrating the lives of the most influential trendsetters in fashion, beauty and home design; and "homes with style.," which welcomes viewers into some of the world's most fascinating and spectacular homes.

New series slated to premiere on style. in 2001 include "the beauty show," spotlighting the latest trends, products and secrets for head-to-toe beauty; "the look for less," showing viewers how to achieve expensive fashion, beauty and home design looks for less; "weddings," which offers a look at the most stylish weddings in the world through the eyes of experts in floral design Floral design is the art of using plant materials and flowers to create a pleasing and balanced composition. Evidence of refined floristry is found as far back as the culture of Ancient Egypt.

There are many styles of floral design.
, fashion, make-up Make-up

The amount of deficiency when a cash flow or capital item is deficient. For example, an interest make-up relates to the interest amount above a ceiling percentage.
 and catering; and "style. this week," a weekly news magazine show that covers all of the events, personalities and trends of today's styles with expert correspondents.

"Launching on DISH Network represents another dramatic leap for style.'s subscriber base and brings an entirely new segment of the audience to the network," said Mindy Herman, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of E! Networks. "Viewers' appetites for our wide assortment assortment /as·sort·ment/ (ah-sort´ment) the random distribution of nonhomologous chromosomes to daughter cells in metaphase of the first meiotic division.

as·sort·ment
n.
 of lifestyle-themed programming continue to grow, and we are pleased to be partnering with DISH Network to bring style. to their customers."

"We're pleased to offer the cutting edge of fashion and beauty television with E! Network's style. channel for our customers who have chosen DISH Network's America's Top 150 programming package, the largest and best-valued package in television," said Mary Peterson, vice president of Marketing at EchoStar.

"America's Top 150 is of one of the most comprehensive programming packages on television today, and style. will be a great driver for the package," added M. Bradford Fox, E! senior vice president of Affiliate Relations. "Cable and satellite TV broadcasters alike are recognizing the network's value as a part of their programming lineups."

Available to DISH Network's DISH 500 customers, America's Top 150 programming package offers the most movies, sports, news, entertainment and family programming, as well as all of the popular channels in America's Top 100 CD programming package, for one low price of $39.99 per month.

For more information visit www.dishnetwork.com, call 1-800/333-DISH (3474), or contact your local DISH Network retailer. For more information about programming on style., visit www.eonline.com.

DISH Network is a trademark of EchoStar Communications Corporation. DISH Network is EchoStar's state-of-the-art direct broadcast satellite TV system that is capable of offering over 500 channels of digital video and CD-quality audio programming, as well as fully MPEG-2/DVB compliant hardware and installation. DISH Network was ranked number one in overall customer satisfaction among cable/satellite TV subscribers by J.D. Power and Associates in 1999 and 2000. EchoStar is included in the Nasdaq-100 Index (NDX NDX Index
NDX Index (File Name Extension)
NDX Northern Document Exchange
NDX Index File
). DISH Network currently serves over 5 million customers. For more information, visit www.dishnetwork.com or call 1-800/333-DISH (3474).

Based in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , E! Networks is the world's largest producer and distributor of entertainment news and lifestyle-related programming. The company operates E! Entertainment Television, the 24-hour network with programming dedicated to the world of entertainment; style., the 24-hour network devoted to style, beauty, fashion, home design and the people and events that shape these worlds; and E! Online, Entertainment's Home Page(TM), located at www.eonline.com. E! is currently available to 65 million cable and direct broadcast satellite subscribers in the U.S. style. launched on Oct. 1, 1998, and currently counts 9 million subscribers. E! Online delivers original entertainment news, celebrity gossip, movie, TV and music information to more than 4.9 million U.S. entertainment enthusiasts each month.
COPYRIGHT 2000 Business Wire
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 28, 2000
Words:676
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