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DISH Network Launches Nationwide Campaign to `Join the DISH Latino Revolution'.


Business Editors, Television/Entertainment Writers

LITTLETON, Colo.--(BUSINESS WIRE)--Jan. 14, 2000

DISH Network See DBS.  Offers 20-Channel Spanish-Language

Programming Package -- DISH Latino -- Across the Nation

EchoStar Communications Corp. (Nasdaq: DISH, DISHP) is pleased to announce today that DISH Network(TM) will launch a national print and radio advertising campaign, "Join the DISH Latino Revolution," on Jan. 24, 2000, to promote DISH Latino, a 20-channel Spanish-language programming package, to consumers across the United States.

DISH Latino is an all-digital satellite television package for the fast-growing U.S. Spanish-speaking audience. DISH Network is proud to be the first satellite television provider to offer the most comprehensive Spanish-language programming package, DISH Latino, which was launched in August 1999. DISH Latino offers an extensive selection of news, sports, movies, music and other entertainment programming entirely in Spanish from around the world for only $19.99 a month. DISH Latino is available on EchoStar's new DISH 500 satellite dish system, which offers hundreds of popular English-language channels, pay-per-view events such as la Federacion Mexicana de Futbol.

Providing 20 Spanish-only channels, DISH Latino offers customers a separate subscription with mas canales, mas opciones, mas en espanol (more channels, more choices, more in Spanish). DISH Latino includes: Univision and Galavision, Telemundo, FOX Sports World Espanol, Discovery en Espanol, GEMS, Cine Latino, CBS (Cell Broadcast Service) See cell broadcast.  TeleNoticias, GRAN CANAL LATINO, SUR Sur, Lebanon: see Tyre. , TV Chile, HTV HTV H-II Transfer Vehicle
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, Playboy en Espanol (available upon request), MTV MTV
 in full Music Television

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 S, six channels of DISH CD Latin, plus more channels to be added in the future.

DISH Network also offers a Spanish Language Audio Option free of charge for Cartoon Network, EWTN EWTN Eternal Word Television Network , DISH-On-Demand Pay-Per-View movies, premium movie channels from STARZ!/Encore, Cinemax, HBO Hyperbaric oxygen therapy (HBO)
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 and Showtime, and more.

And to encourage consumers to "Join the DISH Latino Revolution," DISH Network is currently offering a FREE DISH 500 satellite television system with a FREE basic professional installation! For more information, visit your local participating DISH Network dealer, or find one near you using our Retail Finder at www.dishnetwork.com/service/retailer. For more information about DISH Latino, visit www.dishnetwork.com or call 1-800/599-3474.

DISH Network is EchoStar's state-of-the-art direct broadcast satellite system that is capable of offering over 500 channels of digital video and CD-quality audio programming, fully MPEG-2/DVB compliant hardware and installation. DISH Network was also ranked number one in customer satisfaction among satellite/cable TV subscribers by the J.D. Power and Associates 1999 Cable/Satellite TV Customer Satisfaction Study. EchoStar V, EchoStar's newest high-power direct broadcast satellite, launched on a Lockheed Martin Atlas IIAS IIAS International Institute for Asian Studies
IIAS International Institute of Administrative Sciences
IIAS Inventory Information Approval System
IIAS Indian Institute of Advanced Study
IIAS International Internet Associate Symposium
IIAS International Internet Advertising Services
 rocket on Sept. 23, 1999, to the 110 degrees W.L. orbital location. In addition to local channels, EchoStar V allows DISH Network to offer 500 channels, including Dolby Digital surround sound, Internet and high-speed interactive television and data services, all on a single dish. DISH Network, which currently serves over 3.4 million customers, is a trademark of EchoStar Communications Corporation EchoStar Communications Corporation (NASDAQ: DISH) is the parent company of DISH Network and the maintainer of the satellite fleet that provides the signal that DISH Network markets. .
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 14, 2000
Words:480
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