DISH Network Brings Live Bingo To Television Screen; DISH Network's BingoTV Free to Play and Full of Prizes.Entertainment Editors/Business Editors ENGLEWOOD, Colo.--(BUSINESS WIRE)--March 18, 2004 EchoStar Communications Corporation EchoStar Communications Corporation (NASDAQ: DISH) is the parent company of DISH Network and the maintainer of the satellite fleet that provides the signal that DISH Network markets. and its DISH Network See DBS. (TM) (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : DISH), a leading satellite television service provider, announced today that it has launched BingoTV, a new television game network exclusively for DISH Network satellite TV customers. BingoTV allows players to win prizes during a live broadcast each Wednesday evening. BingoTV is available to DISH Network customers in qualifying states at no extra charge. Viewers can participate in the games using free game cards to earn prizes that could range from a new car to cookware to home theater An audio/video entertainment center that has a large-screen TV and hi-fi system with three speakers in the front (left, right and center) and left and right speakers in the rear. Starting in the early 1990s, video inputs were added to stereo receivers and preamplifiers. equipment. BingoTV is the first network of its kind to deliver "True Home Play," where viewers actively participate in the game with players across the nation. "For many families, playing bingo is a time-honored tradition," said Michael Schwimmer, senior vice president of Programming at EchoStar. "The addition of BingoTV to DISH Network lets viewers conveniently play and win in the comfort of their living room." "From an advertiser perspective, BingoTV is the state of the art in program product integration," said Ira Bahr, president of BingoTV. "Our games are played live and assure audience attentiveness as bingo wins must be phoned in within two minutes." BingoTV airs on channel 104 from 9-11 p.m. ET each Wednesday. How to play BingoTV: -- The BingoTV game card has 49 squares compared to a traditional 5 x 5 card that only has 25 squares. The columns spell BINGOTV. -- Players mark the card as the hosts call out numbers. Game cards are reusable for up to a year. -- Players call 1-877-246-4688 within two minutes of getting BINGOTV to claim their prize. Official rules can be found in DISH Entertainment Magazine, DISHFlix and at www.bingotv.com. Game cards are included every month within the magazines or viewers can receive a game card by sending a self-addressed, stamped, business-size envelope to BingoTV Game Cards, Box 172109, Denver, CO, 80217. Non DISH Network customers can play by going to www.bingotv.com during broadcast hours. DISH Network will air BingoTV in 35 states and is working to have BingoTV available in the other remaining 15 states by the end of the year. States not yet included in BingoTV: Arkansas, Connecticut, Delaware, Georgia, Iowa, Kentucky, Maine, Michigan, New Hampshire New Hampshire, one of the New England states of the NE United States. It is bordered by Massachusetts (S), Vermont, with the Connecticut R. forming the boundary (W), the Canadian province of Quebec (NW), and Maine and a short strip of the Atlantic Ocean (E). , New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , North Carolina North Carolina, state in the SE United States. It is bordered by the Atlantic Ocean (E), South Carolina and Georgia (S), Tennessee (W), and Virginia (N). Facts and Figures Area, 52,586 sq mi (136,198 sq km). Pop. , Ohio, Oklahoma, Oregon and Texas. BingoTV is not gambling. There is no purchase necessary to play. BingoTV is an on-going sweepstakes-type promotion. About EchoStar EchoStar Communications Corporation (NASDAQ: DISH) serves more than 9.4 million satellite TV customers through its DISH Network(TM), and is a leading U.S. provider of advanced digital television services. DISH Network's services include hundreds of video and audio channels, Interactive TV, HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates , sports and international programming, together with professional installation and 24-hour customer service. DISH Network is the leader in the sale of digital video recorders See DVR. (DVRs). Visit EchoStar's DISH Network at www.dishnetwork.com or call 1-800-333-DISH (3474). About BingoTV BingoTV is a sophisticated advertising/marketing/promotional tool that gives commercial advertisers an unprecedented opportunity to immerse im·merse tr.v. im·mersed, im·mers·ing, im·mers·es 1. To cover completely in a liquid; submerge. 2. To baptize by submerging in water. 3. their products into a compelling program format. BingoTV was designed as an answer to the problem of audience loss during commercial pods and is one in which products are the program. Get more information at www.bingotv.com/about.html |
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