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DISH Network(TM) Honors iTV Partners at Annual Summit.


Interactive TV Platform Continues to Innovate as DISH Network See DBS.  Celebrates Successes with Platform Partners

ENGLEWOOD, Colo. -- EchoStar Communications Corporation EchoStar Communications Corporation (NASDAQ: DISH) is the parent company of DISH Network and the maintainer of the satellite fleet that provides the signal that DISH Network markets.  (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: DISH) and its DISH Network(TM) satellite TV service announced today a prestigious group of interactive TV (iTV) 2006 award winners recognized for their ingenuity in development, marketing campaigns, programming and more. EchoStar executives announced the awards at the 6th Annual DISH Network iTV Summit in Englewood, CO, March 1-2.

"DISH Network has some of the most exciting iTV applications available today, made possible by extensive and creative work with our iTV partners," said Scott Higgins Scott Higgins (born June 9, 1976 in Cairns, Queensland, Australia) is an Australian football (soccer) player who plays as a goalkeeper.

His career has seen has seen him play in three different continents, first in his native Australia and then on to Europe and the Middle
, director of iTV at DISH Network. "These partners have become the key to making DISH Network an innovator in iTV applications and enhancing DISH Network's overall offering to its subscriber base of 13.1 million."

DISH Network offers the most robust iTV services in the U.S. with an interactive menu that includes more than 40 different virtual and enhanced channels including games, sports, news, shopping, customer support and entertainment. Subscribers can launch any iTV application by going to DishHOME channel 100, choosing a category, and selecting any of the available iTV applications.

The judging criteria for iTV programmers differed depending on the award category but in general developers were selected for their excellence in application delivery, the impact of the channel for subscribers, quality of the application and originality.

DISH Network iTV Award Winners for 2006 (alphabetically by programmer):

#1 Watched iTV Program - Instant Weather from AccuWeather, created by OpenTV

AccuWeather provides the Instant Weather application where DISH Network subscribers can access their current local weather, five-day forecast, set favorite cities and check weather in cities across the U.S. with the touch of a button.

Best iTV Shopping Program - DishMOBILE from Cellpoint, created by Navic

DishMOBILE offers the latest in wireless entertainment through a catalogue of ring tones, java games and pictures available through cell phone downloads.

Best iTV News Program - CNN CNN
 or Cable News Network

Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world.
 Enhanced from CNN, created by OpenTV

This exciting interactive channel from CNN allows viewers to read top news stories in categories such as US & World, Business, Tech & Science, Sports, and Showbiz & Health while watching CNN in quarter-screen mode. Viewers can participate in CNN's daily poll question via text messaging and what's next on CNN.

Best iTV Marketing Campaign - DishGAMES created by PixelPlay

PixelPlay partners with leading content owners around the world to license branded games for DishGAMES including WPT WPT World Poker Tour
WPT Waypoint
WPT Wisconsin Public Television
WPT Watson Poker Tour
WPT Wonderlic Personnel Test
WPT Wavelet Packet Transform
WPT Wireless Power Transmission
WPT Windfall Profit
WPT Wireless Personal Terminal
WPT Word Processing Technician
(TM), Asteroids This is a list of numbered minor planets, nearly all of them asteroids, in sequential order.

As of late September 2007 there are 164,612 numbered minor planets, and many more not yet numbered. Most asteroids are ordinary and not particularly noteworthy.
(TM), Missile Command[R], Centipede centipede, common name for members of a single class, Chilopoda, of the phylum Arthropoda. Centipedes are the most familiar of the myriapodous arthropods, which consist of five groups of arthropods that had a separate origin from other arthropods. (TM), Monopoly[R], Boggle bog·gle  
v. bog·gled, bog·gling, bog·gles

v.intr.
1. To hesitate as if in fear or doubt.

2.
[R], Scrabble[R] and web hits including Chainz, PileUp(TM) and more. DishGAMES engages subscribers in tournaments by giving away thousands of dollars in cash and prizes to multiple winners each month. They utilize every marketing tactic available from cross channel spots on DISH Network to direct mail pieces and email campaigns.

Best iTV Ad Campaign - Reebok Ree´bok`   

n. 1. (Zool.) The peele.
, created by Ensequence

This interactive ad campaign was the first to offer viewers the opportunity to purchase NFL NFL
abbr.
National Football League

NFL (US) n abbr (= National Football League) → Fußball-Nationalliga
 jerseys of Reebok-sponsored players. The campaign featured a new player and jersey each week and viewers were able to participate in a single-question trivia game that was also updated each week.

Best iTV Special Event - ESPN ESPN Entertainment and Sports Programming Network  (Interactive Indy 500) created by OpenTV

DISH Network and ESPN offered the 2006 Indianapolis 500 as a multi-camera event in addition to an interactive application which offered special features and included a quarter-screen video of the race.

Best iTV Developer - PixelPlay

PixelPlay developed the NBC NBC
 in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network.
 Olympics Showcase iTV application for the Torino 2006 Winter Olympics. The application featured a recommended event of the day, Olympic TV listings, medal counts, and the team USA report as well as information about Torino and athlete biographies. PixelPlay also developed the highly successful game service DishGAMES.

Best iTV Game Service - Playin'TV, created by Visiware

Playin'TV offers action, adventure, sports, casino-style, puzzle, board and strategy games. Customers can choose from 18 games rotated weekly such as Carrot Mania, Sudoku, Air Hockey and other great games that entire families can enjoy. Visiware also partners with major entertainment companies such as Universal Studios (King Kong, The Fast & The Furious) in order to bring excitement to all the players.

Best iTV Entertainment Program - Showtime Interactive from Showtime, created by OpenTV

Showtime Interactive is an on-screen on·screen or on-screen  
adj. & adv.
1. As shown on a movie, television, or display screen.

2. Within public view; in public.
 destination for the latest information about the Showtime Unlimited movie package (six channels of Showtime, two channels of The Movie Channel, Sundance Channel and Flix). Subscribers can see what's playing, go behind the scenes of their favorite shows, view statistics on the heavyweight champion, get information about actors and instantly add Showtime to their programming package.

Best iTV Sports Program - The TVG TVG TV Guide (magazine)
TVG Televisión de Galicia
TVG Tierversuchsgegner (German: Antivivisection)
TVG Television Games Network
TVG Toronto Venture Group
TVG Tri Valley Growers
TVG Time-Variable Gain
 Horse Race Wagering application created by TVG Network

The TVG Horse Race Wagering application allows TVG account carriers to place bets on horse races using a DISH Network receiver and phone line. Subscribers are provided with up-to-date odds and results where wagering is allowed.

DISH Network has the most iTV-enabled set-top boxes with more than 13.1 million households. These award-winning applications are built on the OpenTV platform and include CNN, Showtime, and The Weather Channel. OpenTV (NASDAQ GM: OPTV) serves as the underlying middleware and application execution environment for advanced digital television services provided by DISH Network. DISH network is the largest and most successful network operator utilizing OpenTV's technology in the world.

For more information about DISH Network, call 1-800-333-DISH (3474), visit www.dishnetwork.com, or visit your local DISH Network retailer.

About EchoStar Communications Corporation

EchoStar Communications Corporation (NASDAQ: DISH) serves more than 13.1 million satellite TV customers through its DISH Network(TM), the fastest-growing pay-TV provider in the country since 2000. DISH Network's services include hundreds of video and audio channels, Interactive TV, HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates , sports and international programming, together with professional installation and 24-hour customer service. EchoStar has been a leader for more than 25 years in satellite TV equipment sales and support worldwide. EchoStar is included in the Nasdaq-100 Index (NDX NDX Index
NDX Index (File Name Extension)
NDX Northern Document Exchange
NDX Index File
) and is a Fortune 300 company. Visit EchoStar's Web site at www.echostar.com or call 1-800-333-DISH (3474).
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Mar 29, 2007
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