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DISC Signs High Tech-Centric PR Agency, Beyond Words, Ltd.


Business Editors/High Tech Writer

NAB2000

AIIM (Association for Information and Image Management International, Silver Spring, MD, www.aiim.org) A membership organization founded in 1943 devoted to creating industry standards and disseminating information about the document management industry.  2000

MILPITAS, Calif.--(BUSINESS WIRE)--April 5, 2000

DISC(R), Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: DCSR DCSR Defense Supply Center Richmond (Richmond, VA)
DCSR Digital Crime Scene Reconstruction
DCSR Display and Control/Storage and Retrieval
DCSR Deputy Chief of Staff for Recruiting
), a leading manufacturer of automated library solutions for enterprise storage, announced today an increased emphasis on providing customers with more timely information on product enhancements as well as the growing list of applications and software support for its libraries. Beyond Words, Ltd., a public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  agency that focuses on the specialized needs of the high-tech industry, has been signed to assist DISC in its promotional efforts and will act as the company's liaison with industry editors and analysts.

Working closely with DISC management, Beyond Words has already begun development of a program that will serve as a direct adjunct to the company's business and marketing functions. In addition to DISC's day-to-day public relations, plans also include trade show activities at the April AIIM, NAB and FOSE FOSE Federal Office Systems Exposition  shows.

"In our search for a public relations firm that fit with our needs and understood our markets, Beyond Words rose above the other candidates. They have been involved in evangelistic work for CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
, WORM, tape, CD recording, DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
, and automated storage solutions," said J. Richard Ellis There are several prominent people named Richard Ellis, including
  • Richard A. Ellis (scientist and engineer), research engineer
  • Richard Ellis (astronomer), Caltech professor and director of Palomar Observatory.
, DISC President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Their understanding of the storage industry and proven track record in the business, financial and trade press editorial as well as with the market analyst communities made Beyond Words an easy choice. We're pleased to have them on board."

"Every year, hundreds of companies respond to the world's growing storage crisis by rushing to the market with their own latest and greatest, faster, higher-capacity solution," said Tracy Laidlaw, president of Beyond Words. "Rather than simply develop branding for DISC as a hardware and media provider, we will focus on communicating DISC's strengths as a leading developer and provider of automated solutions for enterprise storage."

About Beyond Words: Headquartered in Phoenix, Arizona Phoenix /ˈfiːˌnɪks/ (English: Phoenix, Navajo: Hoozdo, lit. "the place is hot", Western Apache: Fiinigis) is the capital and the most populous city of the U.S. , Beyond Words is a full-service agency with more than 12 years of experience in carrying out corporate and marketing communications activities designed to position and promote the companies it serves and their products. Beyond Words can be reached at (602) 569-0222. More information on the company's services is available on the Internet at: http:www.beyondwordsltd.com.

About DISC: Established in 1986, DISC, INC. is a leading manufacturer of automated library solutions for enterprise storage. DISC solutions are developed and produced at its ISO (1) See ISO speed.

(2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI.
 9001-certified headquarters in Milpitas, California. DISC enterprise storage solutions range in capacity from 104GB to 5.4TB and are designed for high performance and maximum reliability. DISC's sales offices are located in Boston, Chicago, Washington D.C., Phoenix, Northern California and London. DISC is traded over the NASDAQ stock exchange - Symbol DCSR.

Customers seeking more information on the company's products can reach DISC by calling (800) 944-3472 or (408) 934-7000, or by accessing DISC's home page on the Internet at: http://www.discjuke.com

Visit DISC at AIIM, Booth No. 2630 and at NAB, Booth I5832.

Note to Editors: DISC is a registered trademark. Any other product names are trademarks or registered trademarks of their respective companies.

Statements made in this news release are forward looking statements including statements concerning the Company's product leadership and the potential market for the Company's products. The Company's future operating results are uncertain and may be affected by the following factors, among others: the Company's ability to obtain additional financing which we anticipate will be required to continue to finance its operations, rapid technological change affecting the Company's products and markets, dependence on government funding, the existence of significant competition in the markets served by the Company, the inability of the Company to successfully market its products, risks related to the growth prospects of the markets that the Company serves, the Company's dependence on successfully developing, introducing and commercializing new products and developing enhancements to existing products and a number of factors that can introduce variability in the Company's operating results, including the timing of product orders and shipments. Further information on these and other factors is provided in the Company's Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended December 31, 1998. All forward-looking statements are based on information available to the Company on the date hereof, and the Company assumes no obligation to update such statements.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
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Publication:Business Wire
Geographic Code:1USA
Date:Apr 5, 2000
Words:706
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