DIRECTV TO SLASH PRICE FOR ITS SATELLITE DISHES.Byline: Michael Stroud stroud n. A coarse woolen cloth or blanket. [After Stroud, an urban district of southwest-central England.] Bloomberg Business News DirecTV plans to more than halve halve tr.v. halved, halv·ing, halves 1. To divide (something) into two equal portions or parts. 2. To lessen or reduce by half: halved the recipe to serve two. 3. the price of its satellite television system as early as Monday to compete with EchoStar Communications Corp. and cable-TV operators. DirecTV, a unit of General Motors Corp.'s Hughes Electronics division, will cut the suggested price of its satellite dish satellite dish n. A dish antenna used to receive and transmit signals relayed by satellite. satellite dish A parabolic antenna used to receive signals relayed by satellite. to $399 from $499, and offer a rebate of $200 to consumers who purchase the dish and related equipment, sources said. The price cut comes after upstart EchoStar slashed prices for its system to $199 from $499 last month. To retain customers, cable operators such as TCI (Trustworthy Computing Initiative) An umbrella term from Microsoft for its efforts to improve security in Windows. TCI was announced in 2002 after viruses such as Code Red and Nimda had succeeded in attacking numerous Windows computers. and Time Warner Inc. are rolling out digital cable TV systems that offer dozens of new channels. ``It's taken two years for satellite television companies to get to more than 3 million subscribers, and they will likely have about 5 million by June 1997. They are a serious threat to cable operators,'' said Charlotte Wolter Charlotte Wolter (March 1, 1834 - June 14, 1897), Austrian actress, was born at Cologne, and began her artistic career at Budapest in 1857. She played minor parts at the theatre in Vienna, and soon obtained an engagement at the Victoria theatre in Berlin, where she remained , editor of New Media Strategist strat·e·gist n. One who is skilled in strategy. Noun 1. strategist - an expert in strategy (especially in warfare) strategian market strategist - someone skilled in planning marketing campaigns newsletter. Cable operators serve about 67 million U.S. households, Wolter said. About 10 million people are expected to sign up for DirecTV by 2000, DirecTV has said. DirecTV leads the direct broadcast television industry, with about 1.7 million subscribers. EchoStar's subscribers will more than double to 300,000 from 127,000 by Dec. 31, said Charles Ergen, chairman and chief executive. In addition to purchasing the system to receive the TV signal, satellite TV customers pay a subscriber fee. DirecTV customers pay $29.95 a month for its most popular package, which has 45 video channels and 31 CD-quality audio channels. Englewood, Colo.-based EchoStar charges $300 for a one-year subscription to 40 cable channels and 30 audio channels. |
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