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DIRECTV Ranked Number One Over Cable By Professional Home Theater Installers Nationwide.


National Survey Shows Professional Home Theater An audio/video entertainment center that has a large-screen TV and hi-fi system with three speakers in the front (left, right and center) and left and right speakers in the rear. Starting in the early 1990s, video inputs were added to stereo receivers and preamplifiers.  Installers Chose DIRECTV for Best Picture Quality over Cable by a Four to One Margin

EL SEGUNDO El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif. -- Professional installers have weighed in on the great debate over who has the best TV service - DIRECTV, America's No. 1 satellite television service, or cable. And the winner isODIRECTV!

In December 2006, a large group of professional home theater installers across the country were surveyed by a prominent independent research company to see which television service they preferred, DIRECTV or cable? In an overwhelming response, DIRECTV was chosen over cable in every category, including:

* Best Picture Quality - Installers surveyed chose DIRECTV over Cable by a four to one margin for having the best Picture Quality.

* For The Best Overall Television Experience - By a two to one margin, installers chose DIRECTV over Cable for having the best Overall Television Experience.

* Best Home Theater Experience on a High-Definition System - Installers surveyed chose DIRECTV over Cable by a three to one margin for providing the best Home Theater Experience on a High-Definition System.

* Best Overall Picture Quality On A High-Definition System - Installers surveyed chose DIRECTV over Cable by more than a two to one margin for best Overall Picture Quality on a High-Definition System.

* Best Home Theater Experience - Installers surveyed chose DIRECTV over Cable by a three to one margin for providing the best Home Theater Experience.

"We're honored hon·or  
n.
1. High respect, as that shown for special merit; esteem: the honor shown to a Nobel laureate.

2.
a. Good name; reputation.

b.
 that professional home-theatre installers -- the ultimate authority in home entertainment -- voted DIRECTV's picture quality to be the best in the business," said Paul Guyardo, executive vice president of Sales and Marketing for DIRECTV, Inc. "With millions of new HD televisions being purchased each year, it's important that consumers understand that the television alone will not provide the crystal-clear picture quality they're looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
. It's what you plug into the back of that new TV that ultimately determines the quality of the picture and sound you actually experience - and an objective team of professional installers confirmed that for the best picture and performance, you've got to hook up your TV to DIRECTV."

Phone interviews were conducted by the Alliance Consulting Group with 500 professional home theater installers nationwide. Each interview was conducted using a method, which required that neither the interviewers nor the respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy.  were aware of on whose behalf the study was being conducted.

About DIRECTV, Inc.

DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 16 million customers in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , through exclusive content, industry-leading customer service (which has surpassed cable for six years running) and superior technologies. Each day, DIRECTV subscribers enjoy over 250 channels of 100% digital picture and sound; exclusive programming and the most comprehensive collection of sports programming available anywhere including NFL NFL
abbr.
National Football League

NFL (US) n abbr (= National Football League) → Fußball-Nationalliga
 SUNDAY TICKET[TM], and MLB EXTRA INNINGS MLB Extra Innings is an Out-of-Market Sports Package distributed by most cable and satellite providers in North America. The package allows its subscribers to see up to 60 out-of-market Major League Baseball games a week using local and national television networks. [TM]. DIRECTV (NYSE NYSE

See: New York Stock Exchange
:DTV (Digital TeleVision) Transmitting TV using digital signals. The major DTV standards are ATSC (North America), DVB (Europe) and ISDB (Japan). All three use MPEG-2 video compression and Dolby Digital audio compression. DVB and ISDB also include MPEG audio compression. ) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan[TM], US Open Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. For the most up-to-date information on the Company, please visit directv.com.
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Publication:Business Wire
Date:Mar 13, 2007
Words:516
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