DIRECTV Expands San Diego Local Broadcast Channel Package; Additional Local Channels Now Available to San Diego Customers.Business & Entertainment Editors EL SEGUNDO El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif.--(BUSINESS WIRE)--Dec. 27, 2001 DIRECTV Inc., provider of the nation's leading digital television service, announced that beginning today it will offer two additional local broadcast channels via satellite for its DIRECTV(R) programming customers in the San Diego designated market area (DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. ). Since 2000, DIRECTV has been offering its customers in the San Diego DMA access to a local channel package that includes XETV (FOX), KFMB (CBS (Cell Broadcast Service) See cell broadcast. ), KGTV (ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. ) and KNSD (NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. ) for $5.99 per month. DIRECTV is expanding the San Diego local channel package to include KPBS (PBS PBS in full Public Broadcasting Service Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural, ) and KSWB (WB), at no additional charge.
San Diego DMA New Local Channel Package
-- XETV (FOX/Channel 6) -- KFMB (CBS/Channel 8)
-- KGTV (ABC/Channel 10) -- KNSD (NBC/Channel 39)
-- KPBS (PBS/Channel 15) (a) -- KSWB (WB/Channel 69) (a)
(a) Local channels now available.
"Enabling our customers to receive these additional local channels provides them with a true cable replacement," said Roxanne Austin, president and COO of DIRECTV Inc. "By offering more local channels on DIRECTV programming, our customers can access entertainment and information that's most relevant to their lives and their community. Now is as good a time as any for consumers in San Diego to drop their cable service and choose DIRECTV as their source for home entertainment." Local channels are delivered to DIRECTV customers in San Diego from DIRECTV's primary orbital slot at 101 degrees West Longitude. As a result, DIRECTV customers can receive their local channels as well as DIRECTV's current lineup of national digital entertainment and information programming through their existing set-top box and 18-inch antenna. DIRECTV is supporting its local-into-local offerings in San Diego with marketing, point-of-sale and advertising campaigns in coordination with its extensive consumer electronics retailing partners and affiliate satellite dealers. DIRECTV is the nation's leading digital satellite television service provider with more than 10.3 million customers. DIRECTV and the Cyclone Design logo are trademarks of DIRECTV Inc., a unit of Hughes Electronics Corporation. HUGHES is the world's leading provider of digital television entertainment, broadband services, satellite-based private business networks, and global video and data broadcasting. The earnings of HUGHES, a unit of General Motors Corporation, are used to calculate the earnings per share attributable to the General Motors Class H common stock (NYSE NYSE See: New York Stock Exchange :GMH GMH General Motors Holden's ). Visit DIRECTV on the World Wide Web at DIRECTV.com. |
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