DIRECTV Expands Milwaukee Local Broadcast Channel Package; Additional Local Channels Now Available to Milwaukee-Area Customers.Business & Entertainment Editors EL SEGUNDO, Calif.--(BUSINESS WIRE)--Dec. 27, 2001 DIRECTV Inc., provider of the nation's leading digital television service, announced that beginning today it will offer five additional local broadcast channels via satellite for its DIRECTV customers in the Milwaukee designated market area (DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. ). Since 2000, DIRECTV has been offering its customers in the Milwaukee DMA access to a local channel package that includes WISN WISN Wireless Integrated Services Network (ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. ), WTMJ (NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. ), WDJT (CBS (Cell Broadcast Service) See cell broadcast. ) and WITI (Women In Technology International, Sherman Oaks, CA, www.witi.com) An organization dedicated to the professional development of women in science and technology, founded in 1989. It supports regional chapters and conferences and provides ongoing opportunities for information exchange, (FOX) for $5.99 per month. DIRECTV is expanding the Milwaukee local channel package to include WMVS (PBS PBS in full Public Broadcasting Service Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural, ), WVTV (WB), WCGV (UPN UPN User Principal Name (Microsoft Windows 2000) UPN United Paramount Network UPN Unión del Pueblo Navarro (Navarrese People Union) UPN Umgekehrte Polnische Notation ), WVCY (Independent) and WMVT (PBS), at no additional charge.
Milwaukee DMA New Local Channel Package
-- WISN (ABC/Channel 12) -- WTMJ (NBC/Channel 4)
-- WDJT (CBS/Channel 58) -- WITI (FOX/Channel 6)
-- WMVS (PBS/Channel 10) (a) -- WVTV (WB/Channel 18) (a)
-- WCGV (UPN/Channel 24) (a) -- WVCY (Independent/Channel 30) (a)
-- WMVT (PBS/Channel 36) (a)
(a) New local channels now available.
"Enabling our customers to receive these additional local channels provides them with a true cable replacement," said Roxanne Austin, president and COO of DIRECTV Inc. "By offering more local channels on DIRECTV programming, our customers can access entertainment and information that's most relevant to their lives and their community. Now is as good a time as any for consumers in Milwaukee to drop their cable service and choose DIRECTV as their source for home entertainment." Local channels are delivered to DIRECTV customers in Milwaukee from DIRECTV's primary orbital slot at 101 degrees West Longitude. As a result, DIRECTV customers can receive their local channels as well as DIRECTV's current lineup of national digital entertainment and information programming through their existing set-top box and 18-inch antenna. Local Milwaukee channels from DIRECTV are available in the following counties: -- Dodge -- Jefferson -- Kenosha -- Milwaukee -- Ozaukee -- Racine -- Sheboygan -- Walworth -- Washington -- Waukesha DIRECTV is supporting its local-into-local offerings in the Milwaukee area with marketing, point-of-sale and advertising campaigns in coordination with its extensive consumer electronics retailing partners and affiliate satellite dealers. DIRECTV is the nation's leading digital satellite television service provider with more than 10.3 million customers. DIRECTV and the Cyclone Design logo are trademarks of DIRECTV Inc., a unit of Hughes Electronics Corporation. HUGHES is the world's leading provider of digital television entertainment, broadband services, satellite-based private business networks, and global video and data broadcasting. The earnings of HUGHES, a unit of General Motors Corporation, are used to calculate the earnings per share attributable to the General Motors Class H common stock (NYSE NYSE See: New York Stock Exchange :GMH). Visit DIRECTV on the World Wide Web at DIRECTV.com. |
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