DIRECTV Expands Kansas City Local Broadcast Channel Package; Additional Local Channels Now Available to Kansas City Customers.

Business & Entertainment Editors

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Dec. 27, 2001

DIRECTV Inc., provider of the nation's leading digital television service, announced that beginning today, Dec. 27, 2001, it will offer three additional local broadcast channels via satellite for its DIRECTV customers in the Kansas City designated market area (DMA (1) (Digital Media Adapter) See digital media hub.

(2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. ).

Since 2000, DIRECTV has been offering its customers in the Kansas City DMA access to a local channel package that includes KMBC KMBC Kentucky Mountain Bible College
KMBC Kickapoo Mountain Bike Club (Champaign, IL) (ABC ABC
in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. ), KSHB (NBC NBC
in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. ), WDAF WDAF Western Desert Air Force (FOX) and KCTV (CBS) for $5.99 per month. DIRECTV is expanding the Kansas City local channel package to KCPT KCPT Kinematic Carrier Phase Tracking (PBS PBS
in full Public Broadcasting Service

Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural, ), KCWE (UPN) and KSMO KSMO Santa Monica Municipal Airport (WB), at no additional charge.


               Kansas City DMA New Local Channel Package

--    KMBC (ABC)/Channel 9           --    KCPT (PBS)/Channel 19 (a)
--    KSHB (NBC)/Channel 41          --    KCWE (UPN)/Channel 29 (a)
--    WDAF (FOX)/Channel 4           --    KSMO (WB)/Channel 62 (a)
--    KCTV (CBS)/Channel 5

(a)  New local channels now available.

"Enabling our customers to receive these additional local channels provides them with a true cable replacement," said Roxanne Austin, president and COO of DIRECTV Inc. "By offering more local channels on DIRECTV programming, our customers can access entertainment and information that's most relevant to their lives and their community. Now is as good a time as any for consumers in Kansas City to drop their cable service and choose DIRECTV as their source for home entertainment."

Local channels are delivered to DIRECTV customers in Kansas City from DIRECTV's primary orbital slot at 101 degrees West Longitude. As a result, DIRECTV customers can receive their local channels, as well as DIRECTV's current lineup of national digital entertainment and information programming through their existing set-top box and 18-inch antenna.

Local Kansas City channels from DIRECTV are available in the following counties:


Kansas:

Anderson            Franklin            Linn
Atchison            Johnson             Miami
Douglas             Leavenworth         Wyandotte

Missouri:

Bates               Clinton             Henry             Livingston
Caldwell            Daviess             Jackson           Pettis
Carroll             Gentry              Johnson           Platte
Cass                Grundy              Lafayette         Ray
Clay                Harrison            Linn              Saline

DIRECTV is supporting its local-into-local offerings in Kansas City with marketing, point-of-sale and advertising campaigns in coordination with its extensive consumer electronics retailing partners and affiliate satellite dealers.

DIRECTV is the nation's leading digital satellite television service provider with more than 10.3 million customers. DIRECTV and the Cyclone Design logo are trademarks of DIRECTV Inc., a unit of Hughes Electronics Corporation. HUGHES is the world's leading provider of digital television entertainment, broadband services, satellite-based private business networks, and global video and data broadcasting. The earnings of HUGHES, a unit of General Motors Corporation, are used to calculate the earnings per share attributable to the General Motors Class H common stock (NYSE NYSE

See: New York Stock Exchange :GMH). Visit DIRECTV on the World Wide Web at DIRECTV.com.

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Publication:	Business Wire
Geographic Code:	1USA
Date:	Dec 27, 2001
Words:	443
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Topics:	Direct broadcast satellite television Satellite television Satellite television industry

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