DIRECTV Expands International Programming Platform to Include STAR Indian Channels and International Cricket.EL SEGUNDO El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif. & HONG KONG Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. -- DIRECTV Customers Now Have Access to the Leading Network in India and Cricket Matches from around the World DIRECTV, Inc., the leading and fastest-growing digital television service provider in the United States, today announced it continues to expand its international programming platform with the launch of new South Asian programming from STAR Group Limited, Asia's leading media company. Four STAR Indian channels -- STAR PLUS, STAR ONE, STAR NEWS and VIJAY -- are now available on the DIRECTV(R) programming platform as part of its new suite of international services. The United States logos for STAR PLUS and STAR NEWS will incorporate the word "India" to denote the Indian origin of the programming. DIRECTV will also launch CricketTicket(TM), the first-ever season-long subscription TV package for international cricket, which offers DIRECTV customers cricket matches from around the world, beginning today. "The South Asian population in the United States, with more than two million people, is one of the fastest growing communities and will now have access to the same top-rated, high-quality programming that is available in India," said Mitchell Stern, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , DIRECTV, Inc. "We are delighted to be able to provide programming for our South Asian viewers that is informative, entertaining and relevant to their lives. These are the first of several international channels that we are rolling out and we are looking forward to providing our ethnic customers with the most compelling programming lineup available." STAR's Chief Executive Officer, Michelle Guthrie, said, "We are excited to bring STAR's innovative and record-breaking Indian programming to viewers in the United States. Our relationship with DIRECTV will enable more people to enjoy the shows that have made us a household name in India and it is in line with our aim of expanding and strengthening our distribution. I have no doubt that our Indian channels, popular already in countries outside of India such as the UK, Middle East and Singapore, will be well-received in the United States." The multi-year agreement with STAR Group Limited brings to viewers in the United States the top-rated programs that have made STAR the leading cable network in India. The STAR lineup features popular dramas, comedies, game shows, news and documentaries. STAR PLUS (channel 2001), STAR ONE (channel 2003) and STAR NEWS (channel 2002) are broadcast in Hindi and VIJAY (channel 2004) is broadcast in Tamil. STAR Indian Channels STAR PLUS, India's number one cable channel for the fourth consecutive year, has dominated every entertainment genre and time slot in the country. With its mix of popular Hindi entertainment and record-breaking dramas, the channel attracts 50 million viewers every week in India. STAR ONE, a new Hindi general entertainment channel targeted at young, urban audiences, features a wide array of original programs across a range of genres such as action/thrillers, comedy, drama, youth, game/format shows, lifestyle and original movies made for television. STAR NEWS offers viewers 24-hour Hindi news that is relevant to today's Indian community. It covers the full spectrum of news ranging from politics to business, investigative reports to consumer issues and crime to the environment. VIJAY is one of the most popular general entertainment channels in India broadcasting in Tamil. Programming on VIJAY is tailor-made to cater to the distinctive culture of Tamil Nadu, featuring innovative reality shows and popular entertainment programs. The new STAR channels are available to both DIRECTV residential and commercial customers. The HindiDirect residential package that includes STAR PLUS, STAR ONE and STAR News, is $29.99 per month. The TamilDirect residential package (STAR VIJAY) is $14.99 per month. CricketTicket(TM) DIRECTV completed licensing agreements with the Australian Cricket Board (ACB ACB American Council of the Blind ACB Asia Commercial Bank ACB America's Community Bankers ACB Adjusted Cost Base ACB Alliance for the Chesapeake Bay ACB Amphibious Construction Battalion (US Navy) ACB Australian Cricket Board ), the United Cricket Board of South Africa (UCB UCB - University of California at Berkeley ), the New Zealand Cricket
New Zealand Cricket, formerly the New Zealand Cricket Board, is the governing body for professional cricket in New Zealand. Board (NZCB) and the Zimbabwe Cricket Union The Zimbabwe Cricket Union is the governing body for the sport of cricket in Zimbabwe. Its trading name, from 2004, has been Zimbabwe Cricket (ZC). It is a full member of the International Cricket Council, and operates the Zimbabwean cricket team, organising Test tours and (ZCU ZCU Zimbabwe Cricket Union ), which gives DIRECTV access to all international cricket being played in those countries over the next four years. DIRECTV will offer customers access to all of these matches via the DIRECTV CricketTicket(TM) package. The inaugural CricketTicket season begins today, Nov.17 and concludes March 31, 2005. The package is available for $199, which includes more than 120 days of cricket through next spring. As a special promotion offered through Dec. 31, 2004, residential customers who subscribe to any South Asian package, with a one year commitment to any PREFERRED CHOICE(TM) package ($29.99/mo. or above), and subscribe to the DIRECTV DVR (1) (Digital Video Recorder) A device that records video onto a hard disk from one or more ceiling mounted video cameras. Part of a security system, the DVR typically supports 4, 8 or 16 separate camera channels. service, will receive the first season of CricketTicket free-of-charge. DIRECTV has developed two new base programming packages exclusively for customers who subscribe to the new international services -- BASIC ($9.99 per month) and PREFERRED CHOICE ($29.99 per month). The BASIC package offers up to 50 channels including local channels (where available), music and shopping channels. In addition to those channels offered in the BASIC package, the PREFERRED CHOICE package includes a variety of relevant English-language channels such as ESPN ESPN Entertainment and Sports Programming Network , CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. , The History Channel, Food Network, TNT TNT: see trinitrotoluene. TNT in full trinitrotoluene Pale yellow, solid organic compound made by adding nitrate (−NO2) groups to toluene. , MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. and the Fox Movie Channel. Existing DIRECTV residential customers who subscribe to any TOTAL CHOICE(R) programming package can also add these South Asian packages. All new international programming will be broadcast from the 95-degree West Longitude (WL) orbital slot, requiring customers to use a new 36-inch dish capable of receiving programming from 95 degrees WL, as well as DIRECTV's primary orbital slot at 101 degrees WL. In some markets, customers who subscribe to a local channels package will require a second smaller dish. To order or inquire about residential pricing for these channels, consumers can call 800-378-4179. The United States logos for Star Plus and Star News incorporate the word "India" to denote the Indian origin of the programming. About STAR STAR, a wholly-owned subsidiary of News Corporation, is Asia's leading multi-platform content and service provider. STAR's over 40 television services in seven languages reach more than 300 million viewers across 53 Asian countries. STAR channels include Star Chinese Channel STAR Chinese Channel is the Mandarin general entertainment channel in Taiwan. Its programing features drama, news, lifestyle, and talk shows in Mandarin. History Star Chinese Channel was launched in 1991. One of the five original channels of STAR TV. , Star Chinese Movies, Star Gold, Star Movies, Star News, Star Plus, Star Utsav, Star World, Xing Kong, Channel (V), ESPN, Star Sports, Vijay, Phoenix Chinese Channel, Phoenix InfoNews Channel as well as the distributed channels National Geographic Channel
About DIRECTV, Inc. DIRECTV is the nation's leading and fastest growing digital television service provider with more than 13.5 million customers. DIRECTV, Total Choice and the Cyclone Design logo are registered trademarks of DIRECTV, Inc., a unit of The DIRECTV Group Inc. (NYSE NYSE See: New York Stock Exchange :DTV (Digital TeleVision) Transmitting TV using digital signals. The major DTV standards are ATSC (North America), DVB (Europe) and ISDB (Japan). All three use MPEG-2 video compression and Dolby Digital audio compression. DVB and ISDB also include MPEG audio compression. ). The DIRECTV Group is a world-leading provider of digital multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple television entertainment and broadband satellite networks and services. The DIRECTV Group is 34 percent owned by Fox Entertainment Group, which is approximately 82 percent owned by News Corporation Ltd. For more information visit www.directv.com. |
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