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DIRECTV Expands International Programming Platform to Include AASTHA Television Channel; DIRECTV Customers Now Have Access to Leading Spiritual Network in India.


EL SEGUNDO El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif. -- DIRECTV, Inc., the leading and fastest-growing digital television service provider in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , today announced it has expanded its South Asian programming lineup with the launch of AASTHA Broadcasting Network, India's most prominent spiritual network. AASTHA Television Channel is now available on DIRECTV channel 2005 on an a la carte basis for $14.99 per month.

"We respect the fact that spirituality is integral to the very essence of the South Asian culture around the world and AASTHA will now be able to fill those social and spiritual needs for the U.S. audience," said Aaron McNally, vice president, International, DIRECTV, Inc. "We are delighted to have concluded an affiliation agreement with AASTHA, which is already a household name in India and throughout the South Asian diaspora. AASTHA will provide a link to India's cultural roots, customs and society to the more than two million South Asians living in the United States."

Kirit Mehta, AASTHA's chief executive officer, said, "We have joined the DIRECTV platform to be offered alongside other leading South Asian programming that DIRECTV is bringing to United States. With our programming and DIRECTV's South Asian offering that spans all genres and languages of interest to the South Asian viewers, DIRECTV will now offer the most comprehensive South Asian multi-cultural programming platform available in America. We look forward to the relationship we will have with DIRECTV as a partner, affiliate and friend. With this expansion we will strive to satisfy the deeply felt need of spirituality from the vast community of Indian residents in the United States."

The multi-year agreement with AASTHA brings to viewers in the United States the top-rated programs that have made AASTHA India's No. 1 spiritual network and preferred network to Asian Indians in Asia, Africa, Australia and Europe. The AASTHA lineup features spiritual discourses, socio-spiritual-cultural ceremonies and events, meditation techniques and devotional de·vo·tion·al  
adj.
Of, relating to, expressive of, or used in devotion, especially of a religious nature.

n.
A short religious service.



de·vo
 music. It charts the holy places of pilgrimage, elucidates on traditional festivals and focuses on Indian vedic sciences like ayurveda, yoga, astrology astrology, form of divination based on the theory that the movements of the celestial bodies—the stars, the planets, the sun, and the moon—influence human affairs and determine the course of events. , crystal therapy and aroma therapy.

AASTHA broadcasts programming in Hindi, Gujarati and English. In 2005, the channel will air locally originated programming as well.

DIRECTV has developed two new base programming packages exclusively for customers who subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day"
subscribe, take

buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company";
 the new international services -- BASIC ($9.99 per month) and PREFERRED CHOICE ($29.99 per month). The BASIC package offers up to 50 channels including local channels (where available), music and shopping channels. In addition to those channels offered in the BASIC package, the PREFERRED CHOICE package includes a variety of relevant English-language channels such as ESPN ESPN Entertainment and Sports Programming Network , CNN CNN
 or Cable News Network

Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world.
, The History Channel, Food Network, TNT TNT: see trinitrotoluene.
TNT
 in full trinitrotoluene

Pale yellow, solid organic compound made by adding nitrate (−NO2) groups to toluene.
, MTV MTV
 in full Music Television

U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business.
 and the Fox Movie Channel.

All new international programming on DIRECTV will be broadcast from the 95-degree West Longitude (WL) orbital slot, requiring customers to use a new 36-inch dish capable of receiving programming from 95 degrees WL, as well as DIRECTV's primary orbital slot at 101 degrees WL. In some markets, customers who subscribe to a local channels package will require a second smaller dish.

To order or inquire about residential pricing for these channels, consumers can call 800-378-4179. For commercial pricing, contact 888-200-4388.

About AASTHA

AASTHA Television Channel of the Mumbai headquartered AASTHA Broadcasting Network Limited -- a Mumbai (Bombay) Stock Exchange Listed public company is India's No. 1 Socio-Spiritual-Cultural Network. It was launched internationally in 4 continents of Asia, Africa, Europe and Australia in the year 2000. AASTHA is the world's first 24x7 satellite television network broadcasting India's rich socio-spiritual-cultural heritage and currently reaches over 20 million households with viewership in excess of 100 million. AASTHA caters to the vast Asian Indian populace spread worldwide, who have, as a race and ethnic group eternally placed socio-spiritual-cultural values above everything else. For more information, visit www.aasthatv.com and www.aasthasansar.com.

About DIRECTV, Inc.

DIRECTV is the nation's leading and fastest growing digital television service provider with more than 13.5 million customers. DIRECTV and the Cyclone Design logo are registered trademarks of DIRECTV, Inc., a unit of The DIRECTV Group Inc. (NYSE NYSE

See: New York Stock Exchange
:DTV (Digital TeleVision) Transmitting TV using digital signals. The major DTV standards are ATSC (North America), DVB (Europe) and ISDB (Japan). All three use MPEG-2 video compression and Dolby Digital audio compression. DVB and ISDB also include MPEG audio compression. ). The DIRECTV Group is a world-leading provider of digital multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple  television entertainment and broadband satellite networks and services. The DIRECTV Group is 34 percent owned by Fox Entertainment Group, which is approximately 82 percent owned by News Corporation. For more information, visit www.directv.com.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 9, 2004
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