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DIRECTV Expands Greensboro Local Broadcast Channel Package; Additional Local Channels Now Available to Greensboro Customers.


Business & Entertainment Editors

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Dec. 27, 2001

DIRECTV, Inc., provider of the nation's leading digital television service, announced that beginning today, Dec. 27, 2001, it will offer four additional local broadcast channels via satellite for its DIRECTV customers in the Greensboro designated market area (DMA (1) (Digital Media Adapter) See digital media hub.

(2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases.
).

Since 2000 DIRECTV has been offering its customers in the Greensboro DMA access to a local channel package that includes WFMY (CBS (Cell Broadcast Service) See cell broadcast. ), WGHP (FOX), WXII (NBC NBC
 in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network.
) and WXLV (ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
) for $5.99 per month. DIRECTV is expanding the Greensboro local channel package to include WTWB (WB), UNC (Universal Naming Convention) A standard for identifying servers, printers and other resources in a network, which originated in the Unix community. A UNC path uses double slashes or backslashes to precede the name of the computer.  (PBS PBS
 in full Public Broadcasting Service

Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural,
), WUPN (UPN UPN User Principal Name (Microsoft Windows 2000)
UPN United Paramount Network
UPN Unión del Pueblo Navarro (Navarrese People Union)
UPN Umgekehrte Polnische Notation
) and WLXI (Independent), at no additional charge.

               Greensboro DMA New Local Channel Package

--  WFMY (CBS)/Channel 2        --   WTWB (WB)/Channel 20(a)
--  WGHP (FOX)/Channel 8        --   UNC (PBS)/Channel 26(a)
--  WXII (NBC)/Channel 12       --   WUPN (UPN)/Channel 48(a)
--  WXLV (ABC)/Channel 45       --   WLXI (Independent)/Channel 61(a)

(a)     New local channels now available.


"Enabling our customers to receive these additional local channels provides them with a true cable replacement," said Roxanne Austin, president and COO of DIRECTV, Inc. "By offering more local channels on DIRECTV programming, our customers can access entertainment and information that's most relevant to their lives and their community. Now is as good a time as any for consumers in Greensboro to drop their cable service and choose DIRECTV as their source for home entertainment."

Local channels are delivered to DIRECTV customers in Greensboro from DIRECTV's primary orbital slot at 101 degrees West Longitude. As a result, DIRECTV customers can receive their local channels, as well as DIRECTV's current lineup of national digital entertainment and information programming through their existing set-top box and 18-inch antenna.

Local Greensboro channels from DIRECTV are available in the following counties:


North Carolina:
--  Alamance       --   Davie         --    Randolph       --   Wilkes
--  Alleghany      --   Forsyth       --    Rockingham     --   Yadkin
--  Caswell        --   Guilford      --    Stokes
--  Davidson       --   Montgomery    --    Surry

Virginia:
--  Grayson
--  Patrick


DIRECTV is supporting its local-into-local offerings in Greensboro with marketing, point-of-sale and advertising campaigns in coordination with its extensive consumer electronics retailing partners and affiliate satellite dealers.

DIRECTV is the nation's leading digital satellite television service provider with more than 10.3 million customers. DIRECTV and the Cyclone Design logo are trademarks of DIRECTV, Inc., a unit of Hughes Electronics Corporation. HUGHES is the world's leading provider of digital television entertainment, broadband services, satellite-based private business networks, and global video and data broadcasting. The earnings of HUGHES, a unit of General Motors Corporation, are used to calculate the earnings per share attributable to the General Motors Class H common stock (NYSE NYSE

See: New York Stock Exchange
: GMH GMH General Motors Holden's ). Visit DIRECTV on the World Wide Web at DIRECTV.com.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 27, 2001
Words:431
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