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DIRECTV Expands Birmingham Local Broadcast Channel Package; Additional Local Channels Now Available to Birmingham Customers.


Business & Entertainment Editors

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Dec. 27, 2001

DIRECTV Inc., provider of the nation's leading digital television service, announced that beginning today, Dec. 27, 2001, it will offer three additional local broadcast channels via satellite for its DIRECTV customers in the Birmingham designated market area (DMA (1) (Digital Media Adapter) See digital media hub.

(2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases.
).

Since 2000, DIRECTV has been offering its customers in the Birmingham DMA access to a local channel package that includes WCFT WCFT West Coast Fielding Team  (ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
), WVTM (NBC NBC
 in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network.
), WBRC WBRC Western Beef Resource Committee (Idaho)  (FOX) and WIAT WIAT Wechsler Individual Achievement Test
WIAT War Is Also Terrorism
 (CBS) for $5.99 per month. DIRECTV is expanding the Birmingham local channel package to include WBIQ (PBS PBS
 in full Public Broadcasting Service

Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural,
), WTTO WTTO W Television Twenty One (Alabama TV station)  (WB) and WABM (UPN), at no additional charge.

               Birmingham DMA New Local Channel Package

--       WCFT (ABC)/Channel 33      --       WBIQ (PBS)/Channel 10 (a)
--       WVTM (NBC)/Channel 13      --       WTTO (WB)/Channel 21 (a)
--       WBRC (FOX)/Channel 6       --       WABM (UPN)/Channel 68 (a)
--       WIAT (CBS)/Channel 42

(a)  New local channels now available.


"Enabling our customers to receive these additional local channels provides them with a true cable replacement," said Roxanne Austin, president and COO of DIRECTV Inc. "By offering more local channels on DIRECTV programming, our customers can access entertainment and information that's most relevant to their lives and their community. Now is as good a time as any for consumers in Birmingham to drop their cable service and choose DIRECTV as their source for home entertainment."

Local channels are delivered to DIRECTV customers in Birmingham from DIRECTV's primary orbital slot at 101 degrees West Longitude. As a result, DIRECTV customers can receive their local channels as well as DIRECTV's current lineup of national digital entertainment and information programming through their existing set-top box and 18-inch antenna.

Local Birmingham channels from DIRECTV are available in the following counties:

--   Bibb          --   Cullman       --   Marion         --   Walker
--   Blount        --   Etowah        --   Pickens        --   Winston
--   Calhoun       --   Fayette       --   Saint Clair
--   Cherokee      --   Greene        --   Shelby
--   Chilton       --   Hale          --   Talladega
--   Clay          --   Jefferson     --   Tuscaloosa


DIRECTV is supporting its local-into-local offerings in Birmingham with marketing, point-of-sale and advertising campaigns in coordination with its extensive consumer electronics retailing partners and affiliate satellite dealers.

DIRECTV is the nation's leading digital satellite television service provider with more than 10.3 million customers. DIRECTV and the Cyclone Design logo are trademarks of DIRECTV Inc., a unit of Hughes Electronics Corporation. HUGHES is the world's leading provider of digital television entertainment, broadband services, satellite-based private business networks, and global video and data broadcasting. The earnings of HUGHES, a unit of General Motors Corporation, are used to calculate the earnings per share attributable to the General Motors Class H common stock (NYSE NYSE

See: New York Stock Exchange
:GMH). Visit DIRECTV on the World Wide Web at DIRECTV.com.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 27, 2001
Words:426
Previous Article:DIRECTV Expands Pittsburgh Local Broadcast Channel Package; Additional Local Channels Now Available to Pittsburgh-Area Customers.
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