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DIRECTV Commences Local Broadcast Network Channel Offerings in Greenville/Spartanburg, S.C.; Consumers to Receive Local Channels Via Satellite Beginning Dec. 29.


Business Editors

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Dec. 28, 1999

DIRECTV Inc., provider of the nation's leading digital television service, announced that it will begin offering local broadcast network channels via satellite in Greenville/Spartanburg, S.C.

Beginning Dec. 29, local channels from WSPA WSPA World Society for the Protection of Animals
WSPA Western States Petroleum Association
WSPA Washington State Psychological Association
WSPA Washington State Pharmacy Association
WSPA Washington State Paralegal Association (Seattle, WA) 
 (CBS (Cell Broadcast Service) See cell broadcast. ), WYFF WYFF Westport Youth Film Festival  (NBC NBC
 in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network.
) and WHNS WHNS wartime host-nation support (US DoD)
WHNS Wheaton North High School (Wheaton, IL) 
 (Fox) will be available to consumers in the Greenville/Spartanburg designated market area (DMA).

DIRECTV is in active discussion with WLOS WLOS Woodley Light Operatic Society (Workingham, UK)  (ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
) in Greenville and will begin broadcasting the station as soon as an agreement is reached.

DIRECTV customers in Greenville/Spartanburg can subscribe to their local channel package for $5.99 per month. In addition to local broadcast network channels, a national PBS PBS
 in full Public Broadcasting Service

Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural,
 feed is included in each local channel package at no additional charge.

To receive local channels from the Greenville/Spartanburg area, existing DIRECTV(R) customers, as well as new customers, will require a new DIRECTV PLUS(tm) System capable of receiving satellite signals from two orbital locations. To date, DIRECTV Systems have been capable of receiving programming signals from one orbital location only. DIRECTV multi-satellite-capable equipment will be available in the coming months at authorized retail locations.

The DIRECTV PLUS System contains a multi-satellite receiver, an 18-by-24-inch oval satellite dish and a remote control. Local channels are being delivered to DIRECTV customers in Greenville/Spartanburg from DIRECTV's 110-degree West Longitude (WL) orbital slot. The DIRECTV PLUS System allows consumers to receive programming from multiple orbital locations, which provides access to their local channels in addition to all of DIRECTV's core programming from its 101-degree WL orbital slot.

"The availability of local channels ushers in a new era for DIRECTV, and we are excited to provide local channels to the Greenville/Spartanburg area," said Eddy W. Hartenstein, president of DIRECTV. "By offering local channels on DIRECTV, our customers can access entertainment and information that's most relevant to their lives and their community. The additional channel capacity we have available to us at our 110-degree orbital location allows us to expand our local channel service offerings to consumers in the Greenville/Spartanburg area."

DIRECTV PLUS Systems are currently being manufactured by Thomson Consumer Electronics under the RCA-brand name and Hughes Network Systems Hughes Network Systems, LLC (HNS), is a provider of broadband satellite network products for businesses and consumers. HNS pioneered the development of high-speed satellite Internet access services and IP-based networks with its original DirecPC service but which it now markets  -- a sister company of DIRECTV -- under the HNS-brand name, and are currently not widely available at retail in the Greenville/Spartanburg area. DIRECTV PLUS Systems are expected to be available at retail in Greenville/Spartanburg in the coming months.

In the coming months, existing DIRECTV customers in Greenville/Spartanburg will be eligible for an upgrade offer from DIRECTV for the DIRECTV PLUS System. The upgrade offer will include the replacement of their current DIRECTV System and professional installation for $49.

Local Greenville/Spartanburg channels from DIRECTV will be available in the following counties:

-- South Carolina counties include Abbeville, Anderson, Cherokee, Greenville, Greenwood, Laurens, Oconee, Pickens, Spartanburg and Union.

-- North Carolina counties include Buncombe bun·combe  
n.
Variant of bunkum.

Noun 1. buncombe - unacceptable behavior (especially ludicrously false statements)
bunkum, guff, hogwash, rot, bunk
, Graham, Haywood, Henderson, Jackson, McDowell, Macon, Madison, Mitchell, Polk, Rutherford, Swain, Transylvania and Yancey.

-- Georgia counties include Elbert, Franklin, Hart, Madison and Stephens.

DIRECTV is a registered trademark of DIRECTV Inc., a unit of Hughes Electronics Corp. Hughes Electronics is the world's leading provider of digital television entertainment, and satellite and wireless systems and services. The earnings of Hughes Electronics, a unit of General Motors Corp., are used to calculate the earnings per share attributable to the General Motors Class H common stock (NYSE NYSE

See: New York Stock Exchange
:GMH). Visit DIRECTV on the World Wide Web at www.directv.com.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 28, 1999
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