DIRECTV Broadband Extends Special Offer to Cable Customers.Business Editors CUPERTINO, Calif.--(BUSINESS WIRE)--Nov. 30, 2001 DIRECTV Broadband, Inc. announced today it is offering two free months of DIRECTV DSL DSL in full Digital Subscriber Line Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary (TM) service at no charge to cable users nationwide in immediate need of a broadband alternative. DIRECTV Broadband, Inc. is a subsidiary of the Hughes Electronics Corp. (NYSE NYSE See: New York Stock Exchange :GMH GMH General Motors Holden's ). Under details of the special promotion available today through Dec. 31, 2001, DIRECTV Broadband is offering two free months of DIRECTV DSL(TM) service to cable customers who sign up for one year of DSL service. In addition, DIRECTV Broadband will waive its $49.99 activation fee with this offer. This is a $150 total value. To accommodate expected demand, DIRECTV Broadband has set up a special toll-free number, 1-866-6DSLNOW (866/637-5669), and a special Web site, www.DIRECTVDSL.com/nocable, to assist current cable customers. DIRECTV Broadband will communicate this special offer to cable users with local advertising breaking in the next week. "DIRECTV is less expensive than cable entertainment services, and the uncertainty involving cable broadband services makes DIRECTV DSL(TM) service an ideal alternative," said Ned Hayes Ned Hayes was an Irish sportsperson. He played hurling with his local club Two-Mile-Borris and with the Tipperary inter-county team in the 1900s. Ned Hayes was born in Two-Mile-Borris, County Tipperary and was regarded as one of the most skilful hurlers of his era. , president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of DIRECTV Broadband, Inc. "We will work tirelessly to serve any current cable customer as quickly as possible. The installation process can be as short as a matter of days, and we feel DIRECTV DSL(TM) offers a high quality and affordable service that customers deserve today." About DIRECTV Broadband, Inc. DIRECTV Broadband, Inc. is a leading nationwide provider of broadband services for the home. DIRECTV Broadband, Inc. provides its customers with the DIRECTV DSL service, which improves the dial-up experience through faster and reliable services that enhance Internet surfing, shopping and communications. The company's award-winning gateway has been designed to enable secure telecommuting telecommuting, an arrangement by which people work at home using a computer and telephone, transmitting work material to a business office by means of a modem and telephone lines; it is also known as telework. , home networking, home monitoring and automation, voice bundling and entertainment services. DIRECTV Broadband, Inc., formerly known as Telocity, was acquired in April 2001 by Hughes Electronics Corp. (NYSE:GMH). HUGHES, which also owns DIRECTV, Inc., is the country's first provider to offer on a national basis a portfolio of consumer entertainment and information services See Information Systems. that includes digital multi-channel television, and wired and satellite broadband Internet access Broadband Internet access, often shortened to just "broadband", is high speed Internet access—typically contrasted with dial-up access over modem. Dial-up modems are generally only capable of a maximum bitrate of 56 kbit/s (kilobits per second) and require the full use of a . Learn more about DIRECTV Broadband, Inc. and its DIRECTV DSL service offering at www.DIRECTVDSL.com. DIRECTV, the Cyclone Design logo and DIRECTV DSL are registered trademarks of DIRECTV, Inc. All other trademarks belong to their respective owners. |
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