DIRECTV Appoints Ellen Filipiak Senior Vice President of Customer Service.

EL SEGUNDO, Calif. -- DIRECTV, Inc., the nation's leading satellite television service provider, announced today that Ellen Filipiak, a 25-year veteran in the cable and telecommunications industry, has been named senior vice president, Customer Service.

Filipiak, who joins the company today, reports to John Suranyi, president of DIRECTV Sales and Service, and will oversee all customer service operations, including all in-house and outsourced call centers. Her other areas of responsibility include customer satisfaction, agent training and development, call routing, forecasting and staffing, and oversight of the national command center.

"Ellen comes to DIRECTV not only with a wealth of customer service experience in the multichannel video and telecommunication industry, but also with the leadership and managerial skills that are critical to overseeing a large and complex customer service organization like DIRECTV's," said Suranyi. "Exceptional customer service is one of the linchpins of our competitiveness and profitability as a company, and while we continue to rank at or near the top in customer satisfaction among pay TV providers, I believe we can achieve an even higher level of service. With Ellen's leadership and commitment, I believe we'll reach that goal."

"I've long admired DIRECTV as a dynamic company that understands the importance of a great end-to-end customer experience," said Filipiak. "John and

his team have built a first-rate organization that has been the envy of the industry, having seen it from the other side of the fence, and I'm looking forward to working with our DIRECTV call centers, vendors and DIRECTV's customer service team to take that customer experience to a level that will truly set us apart in the industry."

Filipiak, who will be based at DIRECTV's customer care operations center in Denver, joins the company with 25 years of experience in the cable and telecommunications industry and was most recently senior vice president of Customer Care and IT for Adelphia Communications.

She joined Adelphia at its Denver facility in 2003 and had responsibility for maximizing the performance of the company's customer care and IT operations during its bankruptcy and planning Adelphia's transition to its new owners.

While at Adelphia, she was also responsible for developing a customer care and call center strategy for the cable service's 5.2 million customers and 3,700 agents nationwide, achieving a 30 percent improvement in customer service quality levels.

Filipiak has also held executive level positions at AT&T Broadband in Florida, where she had overall responsibility for a 1 million customer region; MediaOne, where she oversaw the cable company's Atlanta region operations; and Continental Cablevision, as a vice president and district manager with responsibility for operations in south Florida.

Filipiak holds a business administration degree from Wayne State University in Detroit, Mich.

About DIRECTV, Inc.

DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 16 million customers in the United States, through exclusive content, industry-leading customer service (which has surpassed cable for six years running) and superior technologies. Each day, DIRECTV subscribers enjoy over 250 channels of 100% digital picture and sound; exclusive programming and the most comprehensive collection of sports programming available anywhere including NFL SUNDAY TICKET[TM], and MLB EXTRA INNINGS[TM]. DIRECTV (NYSE:DTV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan[TM], US Open Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. For the most up-to-date information on the Company, please visit directv.com.