DIRECTV Announces Record November Customer Growth; Year-to-Date Growth Up 42 Percent.EL SEGUNDO El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif.--(BUSINESS WIRE)--Dec. 7, 1999-- DIRECTV DirecTV (trademarked as "DIRECTV") is a direct broadcast satellite (DBS) service based in El Segundo, California, USA, that transmits digital satellite television and audio to households in the United States, the Caribbean and Latin America except for Mexico. Inc., a unit of Hughes Electronics Corp., today announced its high-power high-pow·ered also high-pow·er adj. Having great power or energy; dynamic: She's on a high-powered career track. Adj. 1. DIRECTV(R) digital satellite television service acquired 150,000 net new customers in November November: see month. . DIRECTV's November additions represent a record for that month and a 36 percent increase in net customer acquisitions over November 1998. An additional 77,000 customers were transitioned to DIRECTV from medium-power PRIMESTAR By DIRECTV last month. Through the first 11 months of 1999, DIRECTV acquired 1,381,000 net new high-power customers, a 42 percent increase over the same year-ago period. DIRECTV now has more than 7.8 million customers, including customers subscribing to the medium-power PRIMESTAR By DIRECTV service. DIRECTV continued to transition PRIMESTAR By DIRECTV customers to high-power service in November. The 77,000 customers transitioned to high-power service in November -- which are not included in the 150,000 net new customers acquired by DIRECTV last month -- brings the total number of conversions to 381,000. At the end of November, PRIMESTAR By DIRECTV had approximately 1.5 million customers subscribing to its medium-power service. DIRECTV is the nation's leading satellite television service and a trademark of DIRECTV Inc., a unit of Hughes Electronics Corp. Hughes Electronics is the world's leading provider of digital television entertainment, and satellite and wireless systems and services. The earnings of Hughes Electronics, a unit of General Motors Corp., are used to calculate the earnings per share attributable to the General Motors Class H common stock (NYSE NYSE See: New York Stock Exchange :GMH GMH General Motors Holden's ). Visit DIRECTV on the World Wide Web at www.directv.com. |
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