DIRECTV Announces Record February Customer Growth; High-Power Service Activation Up 34 Percent.Business/Entertainment Editors EL SEGUNDO El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif.--(BUSINESS WIRE)--March 7, 2000 DIRECTV DirecTV (trademarked as "DIRECTV") is a direct broadcast satellite (DBS) service based in El Segundo, California, USA, that transmits digital satellite television and audio to households in the United States, the Caribbean and Latin America except for Mexico. , Inc., a unit of Hughes Electronics Corporation, today announced its high-power high-pow·ered also high-pow·er adj. Having great power or energy; dynamic: She's on a high-powered career track. Adj. 1. DIRECTV(R) digital satellite television service acquired 125,000 net new customers in February February: see month. . DIRECTV's February additions represent a record for that month and a 34 percent increase in net customer acquisitions over February 1999, its previous record February. An additional 90,000 customers were transitioned to DIRECTV from medium-power PRIMESTAR By DIRECTV last month. Through the first two months of 2000, DIRECTV has acquired 245,000 new high-power customers, a 33 percent increase over the same year-ago period. DIRECTV now has more than 8.2 million customers, including customers subscribing to the medium-power PRIMESTAR By DIRECTV service. DIRECTV continued to transition PRIMESTAR By DIRECTV customers to high-power service in February. The 90,000 customers transitioned to high-power service in February -- which are not included in the 125,000 net new customers acquired by DIRECTV last month -- brings the total number of conversions to 640,000. At the end of February, PRIMESTAR By DIRECTV had more than 1.1 million customers subscribing to its medium-power service. DIRECTV is the nation's leading satellite television service and a trademark of DIRECTV, Inc., a unit of Hughes Electronics Corporation. Hughes Electronics is the world's leading provider of digital television entertainment, and satellite and wireless systems and services. The earnings of Hughes Electronics, a unit of General Motors Corporation, are used to calculate the earnings per share attributable to the General Motors Class H common stock (NYSE NYSE See: New York Stock Exchange :GMH GMH General Motors Holden's ). Visit DIRECTV on the World Wide Web at www.directv.com. |
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