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DIRECTV Announces Donation Program at Boise Call Center Open House; Local Schools to Receive DIRECTV Systems for Fund Raising.


BOISE, Idaho--(BUSINESS WIRE)--Aug. 27, 1999--

At a ceremony formally dedicating the DIRECTV Boise Customer Care Center, DIRECTV Inc. Friday announced the donation of 130 DIRECTV(R) Systems for local school fund-raising efforts Noun 1. fund-raising effort - a campaign to raise money for some cause
fund-raising campaign, fund-raising drive

crusade, campaign, cause, drive, effort, movement - a series of actions advancing a principle or tending toward a particular end; "he supported
 in the community.

The 1,100-employee call center, formerly owned by Tele-Communications Inc., was officially renamed the DIRECTV Boise Customer Care Center at a dedication ceremony and open house attended by United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  Sen. Larry E. Craig, Boise Mayor H. Brent Brent, outer borough (1991 pop. 226,100) of Greater London, SE England. The area is a rail and industrial center. Its manufactures include automobile parts, clocks and watches, and electrical equipment.  Coles, community leaders and DIRECTV executives.

The donation of DIRECTV System equipment to Ada and Canyon county schools is part of the company's Employee Charity Donation Program that includes Boise call center employees. The program is a DIRECTV-wide initiative that enables employees to elect a charity of their choice to receive DIRECTV System equipment -- including the 18-inch receiver dish, set-top box The cable TV box that sits on "top" of the TV "set," although it is often located several feet away in an equipment rack. The set-top box descrambles the premium channels and provides a tuner for the higher cable numbers that very old TVs did not support.  and remote control used to receive more than 210 channels of digital-quality programming via the DIRECTV service -- for fund raising. Boise schools can use the equipment to raise funds for a variety of school-related activities and programs.

"DIRECTV is thrilled thrill  
v. thrilled, thrill·ing, thrills

v.tr.
1. To cause to feel a sudden intense sensation; excite greatly.

2. To give great pleasure to; delight. See Synonyms at enrapture.
 to be a part of the Boise community and have the opportunity to make a contribution to its schools," said DIRECTV President Eddy W. Hartenstein. "The Boise call center has established an outstanding customer service track record and is playing a key role in achieving DIRECTV's customer service goals."

"We welcome DIRECTV as a corporate citizen to our community," said Coles. "We appreciate DIRECTV's generous support of Boise-area schools and thank the call center employees for their continued community involvement."

The Boise call center provides customer care to PRIMESTAR By DIRECTV customers transitioning to DIRECTV's high-power service. DIRECTV purchased the Boise call center in June of this year after acquiring medium-power satellite television provider PRIMESTAR in April 1999. In addition to the Boise Customer Care Center, DIRECTV, through its vendors, has more than 2,500 customer service representatives dedicated to DIRECTV customer service support. A new call center designated to serve DIRECTV customers will open early next month in Pocatello, Idaho Pocatello (IPA: [po kə tɛ lo]) is the county seat and largest city of Bannock CountyGR6 .

DIRECTV provides satellite television service to more than 7.4 million customers, including customers of the PRIMESTAR By DIRECTV service. The earnings of Hughes Electronics are used to calculate the earnings per share attributable to GMH GMH General Motors Holden's  (NYSE NYSE

See: New York Stock Exchange
 symbol) common stock. DIRECTV is a registered trademark of DIRECTV Inc., a unit of Hughes Electronics Corp. Visit DIRECTV on the World Wide Web at www.directv.com.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 27, 1999
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