DIRECTV Adopts Antenna Software's AMPower(TM) SALES to Deliver Real-Time CRM Data to Field Sales Managers.Mobile Solution Allows DIRECTV Sales Team to Improve Efficiencies and Increase Productivity to Meet Business Goals JERSEY CITY, N.J. -- Antenna Software, delivering real business mobility to the world's most demanding enterprises, today announced that DIRECTV, the industry leader in satellite service, has implemented AMPower([TM]) SALES to provide mobile, real-time CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. data to its national sales force. Always at the forefront of innovation, DIRECTV recognized early on the value of empowering its sales force with mobile technologies as a way to build stronger relationships with its customers, optimize optimize - optimisation sales productivity and increase visibility into its sales operations. With AMPower SALES, DIRECTV sales managers sales manager n → gerente m/f de ventas sales manager n → directeur commercial sales manager sale n → have access to their Siebel CRM On Demand systems from virtually anywhere, enabling them to review dealer account information, record new service requests, pull key performance metrics Performance metrics are measures of an organizations activities and performance. Performance metrics should support a range of stakeholder needs from customers, shareholders to employees [1]. and access the latest product and marketing information - all from their BlackBerry blackberry, name for several species of thorny plants of the genus Rubus of the family Rosaceae (rose family). See bramble. blackberry smartphones. In its highly competitive market space, DIRECTV is constantly looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. ways to improve customer relationships. Keeping with its spirit of innovation, DIRECTV turned to Antenna Software to help mobilize mo·bi·lize v. 1. To make mobile or capable of movement. 2. To restore the power of motion to a joint. 3. To release into the body, as glycogen from the liver. its CRM system. The objective was to provide its 75 area sales managers, directors and vice presidents supporting 5,000 dealer networks across the country with the most up-to-date marketing and sales information - even while mobile in the field. With these metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. and other key customer data at hand, sales managers can increase their effectiveness, spending more face time with dealers, nurturing those relationships and making them as profitable as possible. "We were looking for a mobile solution that would enable our sales managers to sit in front of a dealer and quickly and easily pull up metrics, including number of activations, financial data and open service requests," said Erik Walters, manager of technical operations, DIRECTV. "We chose AMPower SALES mainly because it provided the most mobile functionality and flexibility, permitted the greatest amount of customization and required the least amount of support from the IT department." Since deploying AMPower SALES earlier this year, the DIRECTV sales team has saved more than 90 hours a week by mobilizing mobilizing, v 1. freeing or making loose and able to move. 2. observing any ongoing movements in a client's body, whether small or large, assisted or not, that identify strengths and weaknesses, as well as the client's physical and its CRM system. Additional business benefits due to AMPower SALES include: * Better Access to the Data: Sales managers have experienced a 100 percent increase in visibility to application data from internal systems. Instead of wading through potentially out-of-date, inaccurate data, they now have consistent information that is updated daily. * Improved Sales Efficiencies: Since adopting AMPower SALES, sales managers can do their jobs more quickly and customers benefit from seeing them more often. As a result, DIRECTV has seen a 30 percent increase in number of accounts that are visited each week. * Faster Problem Solving problem solving Process involved in finding a solution to a problem. Many animals routinely solve problems of locomotion, food finding, and shelter through trial and error. : With AMPower SALES, DIRECTV sales managers can solve problems in real time, which has reduced the amount of time it takes to resolve service requests from five days to three days, on average. * Smarter Selling: While out in the field, sales managers are now better equipped to help dealers understand the business of DIRECTV and the dynamics of selling subscriptions and services. AMPower SALES was rolled out by DIRECTV in January 2007, extending Oracle's Siebel CRM On Demand system to a mix of RIM BlackBerry 8700, 8800 and Pearl smartphones operating on the AT&T network. AMPower([TM]) SALES provides sales organizations with a complete, 360-degree view across all the facets of a customer relationship - accounts, opportunities, contacts, tasks and more - from an easy-to-use mobile application running on virtually any handheld device. By empowering sales teams with relevant and up-to-the-minute information, AMPower SALES shortens sales cycles, enables more sales appointments and improves visibility and responsiveness to customer needs. The result is more accurate communications, highly tuned customer care, increased revenues and a sharper competitive edge. To learn more about AMPower SALES visit: http://www.antennasoftware.com/mobile_sales.aspx For more information about the DIRECTV implementation visit: http://www.antennasoftware.com/media/pdfs/ss_cs_directv.pdf About Antenna Software Antenna Software (http://www.antennasoftware.com) delivers real business mobility, providing enterprises with a unified platform that extends critical software applications to wireless devices, helping mobile employees to amplify their effectiveness. Built on open standards Specifications for hardware and software that are developed by a standards organization or a consortium involved in supporting a standard. Available to the public for developing compliant products, open standards imply "open systems;" that an existing component in a system can be replaced , the Antenna Mobility Platform([TM]) (AMP) is flexible, scalable and enables IT departments to mobilize one or many applications across a full spectrum of mobile and wireless device platforms. Powered by AMP, Antenna's AMPower([TM]) mobile business solutions suite provides field sales, service and IT support organizations with specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. , configurable mobile applications that help improve business agility, customer care and profitability. Having a decade of success with more than 120 customers like AT&T, Pitney Bowes  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . , DIRECTV, Heineken Ireland and EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies. , Antenna is recognized by industry experts and leaders for its outstanding commitment to quality and service. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion