DIRECTV Adds Home Run Power To Sports Marketing Lineup, Signs Mark McGwire As Official Spokesman.Business/Sports Editors & Baseball Writers/Columnists EL SEGUNDO El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif.--(BW SportsWire)--March 5, 2001 Legendary St. Louis Cardinals For the National Football League team that played in St. Louis from 1960 to 1987, see . The St. Louis Cardinals (also referred to as "the Cards" or "the Redbirds") are a professional baseball team based in St. Louis, Missouri. Slugger to be Featured in Company's 2001 MLB EXTRA INNINGS MLB Extra Innings is an Out-of-Market Sports Package distributed by most cable and satellite providers in North America. The package allows its subscribers to see up to 60 out-of-market Major League Baseball games a week using local and national television networks. (SM) Marketing Campaign DIRECTV Inc., provider of the nation's leading digital satellite television service, announced today an agreement with St. Louis Cardinal slugger Mark McGwire "More than simply a baseball icon, Mark McGwire is one of a handful of athletes who transcend sports in general," said Jayne Hancock, vice president of Marketing for DIRECTV. "We're thrilled to welcome him into the DIRECTV family and begin a relationship that we feel will be invaluable to the success of the MLB EXTRA INNINGS package as well as DIRECTV SPORTS." "It's always been important to me that I associate myself with products that I honestly use myself, and, being a customer for several years now, I'm honored to be part of the DIRECTV team," said McGwire. "With such a wide variety of sports programming like the MLB EXTRA INNINGS package, there really isn't a better source of entertainment available for sports fans." McGwire, already considered the preeminent power hitter in baseball history, will be featured in cross-channel television spots, print advertisements and assorted direct marketing vehicles throughout the MLB MLB Major League Baseball MLB Minor League Baseball MLB Middle Linebacker (football) MLB Motor Life Boat MLB Matt Leblanc (actor) MLB Mother Love Bone (band) regular season in support of the DIRECTV 2001 MLB EXTRA INNINGS subscription. In addition, McGwire will be the subject of in-depth interviews in the monthly customer publications DIRECTV SPORTS Magazine and DIRECTV -- The Guide(TM), as well as on the weekly show DIRECTV SPORTS THIS WEEK(TM). 2001 MLB EXTRA INNINGS offers customers up to 35 out-of-market games per week during the 2001 Major League Baseball "MLB" and "Major Leagues" redirect here. For other uses, see MLB (disambiguation) and Major Leagues (disambiguation). Major League Baseball (MLB) is the highest level of play in North American professional baseball. regular season for a regular season price of $149. The package is available at an "Early Bird" price of $129 to those customers subscribing prior to April 8. In addition, DIRECTV will offer existing customers a free preview of 2001 MLB EXTRA INNINGS from April 2-8 on channels 754-768. DIRECTV is the nation's leading digital satellite television service provider with more than 9.5 million customers. DIRECTV and the Cyclone Design logo, DIRECTV SPORTS, DIRECTV -- The Guide and DIRECTV SPORTS THIS WEEK are trademarks of DIRECTV, a unit of HUGHES Electronics Corp. HUGHES is the world's leading provider of digital television entertainment, and satellite and wireless systems and services. The earnings of HUGHES, a unit of General Motors Corp., are used to calculate the earnings per share attributable to the General Motors Class H common stock (NYSE NYSE See: New York Stock Exchange :GMH GMH General Motors Holden's ). Visit DIRECTV on the World Wide Web at www.DIRECTV.com. |
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