DIRECTV Activates HD Local Channel Service in San Antonio; Local Channels in HD Have More Vivid Colors, Wider Images and Clearer, Crisper High-resolution Digital-quality Pictures.

DIRECTV, Inc.:

WHAT:   DIRECTV, Inc., the nation's leading satellite television
        service provider, is now offering local HD programming to
        customers in the San Antonio DMA. The following local
        broadcast networks are available in HD: KENS/CBS, KSAT/ABC and
        KABB/FOX. DIRECTV is in discussions with the owners of the NBC
        affiliate and hopes to add this station to the DIRECTV lineup
        in the near future. With the addition of San Antonio, DIRECTV
        now offers local HD broadcast channels in 39 cities,
        representing 60 percent of U.S. TV households. DIRECTV plans
        to launch additional HD local markets throughout the remainder
        of the year.

        DIRECTV's roll out of local HD channels in San Antonio is part
        of a nationwide expansion of HD programming that will
        culminate in 2007, when DIRECTV will have the ability to
        deliver more than 1,500 local HD channels and more than 150
        national HD channels, establishing DIRECTV as a leading
        provider of HD programming.

WHEN:   Beginning today, Wednesday, Sept. 13, 2006

HOW:    Customers who subscribe to a programming package that includes
        local channels receive both the standard-definition and HD
        signals at no extra monthly charge. Customers can receive
        local HD channels by purchasing an H20 HD receiver or the new
        HR20 DIRECTV Plus HDDVR and satellite dish. Existing HD
        customers can upgrade their HD receiver and dish for $99 per
        receiver. New customers can take advantage of a $100 mail-in
        rebate on all DIRECTV HD and HDDVR receivers.

Eligibility for local channels is based on service address within certain designated market areas as defined by Nielsen Media Research, Inc. Visit DIRECTV.com for more information.