DIRECTV Activates HD Local Channel Service in Raleigh-Durham, North Carolina; Local Channels in HD Have More Vivid Colors, Wider Images and Clearer, Crisper High-resolution Digital-quality Pictures.

DIRECTV, Inc.:

WHAT:   DIRECTV, Inc., the nation's leading digital television
        service provider, is now offering local HD programming via
        satellite to customers in the Raleigh-Durham DMA. The
        following local TV channels are available: WTVD/ABC and
        WNCN/NBC. DIRECTV is in discussions with the owners of the CBS
        and FOX affiliates and hopes to add these stations to the
        DIRECTV lineup in the near future.

        DIRECTV's roll out of local HD channels in Raleigh-Durham is
        part of a nationwide expansion of HD programming that will
        culminate in 2007, when DIRECTV will have the ability to
        deliver more than 1,500 local HD channels and more than 150
        national HD channels, establishing DIRECTV as a leading
        provider of HD programming. DIRECTV customers today have
        access to more than 900 hours of HD programming each week, as
        well as hundreds of hours of special event, movie and sports
        coverage.

        With the addition of Raleigh-Durham, DIRECTV offers local HD
        broadcast channels in 36 cities with plans to launch in an
        additional 13 cities later this year, offering access to
        DIRECTV-delivered local HD channels in more than 65 percent of
        U.S. television households.

WHEN:   Beginning today, Wednesday, June 28, 2006

HOW:    Customers who subscribe to a programming package that
        includes local channels receive both the standard and HD
        signals at no extra monthly charge. Raleigh-Durham customers
        can receive local HD channels by purchasing a new H20 HD
        receiver and satellite dish. Existing HD customers can upgrade
        their HD receiver and dish for $99 per receiver. New
        residential customers can take advantage of a $100 Advanced
        Product Rebate. Receiving equipment is available at major
        consumer electronics retailers like Best Buy or Circuit City,
        and through DIRECTV.

Eligibility for local channels is based on service address within certain designated market areas as defined by Nielsen Media Research, Inc. Visit DIRECTV.com for more information.