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DIRECTV's French Open Interactive Delivers Un Magnifique Viewing Experience for Tennis Fans.


Interactive Usage by Tennis Fans Soars; Cumulative Viewing Time 350 Percent Higher Among Interactive Users

EL SEGUNDO El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif. -- DIRECTV continues its unparalleled run of expanded Grand Slam grand slam
n.
1. The winning of all the tricks during the play of one hand in bridge and other whist-derived card games.

2. Sports The winning of all the major or specified events, especially on a professional circuit.
 tennis coverage with the return of its exclusive French Open Interactive service, providing tennis fans with six channels of live tennis action from ESPN ESPN Entertainment and Sports Programming Network 2 and Tennis Channel and instant access to scores and match schedules.

Offering more than 350 hours of coverage, the full DIRECTV Interactive[TM] service will be available during the first eight days of tournament play at Roland Garros Roland Garros may refer to:
  • Roland Garros (aviator), French aviator during World War I
  • Roland Garros (tennis), Grand Slam tennis tournament in Paris, France
  • Roland Garros Airport, the airport in the aviator's hometown, Saint-Denis
 Stadium in Paris, from May 24 through May 31. Interactive features will continue to be available during live coverage on the networks June 1 through June 4. More information about the French Open Interactive service is available at DIRECTV.com.

DIRECTV's French Open Mix channel will be in HD for the first time this year and will enable fans to simultaneously view up to six live matches, including the featured match on the Tennis Channel or ESPN2 (also both available in HD), highlight each cell to listen to the live audio feed, and tune to each match full screen. On each court channel viewers will have instant access to live scores, a look at current and upcoming matches, match results and the men's and women's draw.

"Grand Slam tennis events attract passionate and engaged TV viewers who appreciate the immersive viewing experience of DIRECTV's interactive service," said Eric Shanks
For other meanings, see Shanks (disambiguation)


The shanks and tattlers are wading bird species in a number of genera characterised by a medium length bill and long, often brightly coloured legs.
, executive vice president, DIRECTV Entertainment. "The higher usage of interactive services and the enormous amount of time users watch the event speaks volumes about the value of this service for tennis fans and reinforces DIRECTV's position as the undisputed leader in sports."

Usage numbers for the Australian Open
    This article is about the Australian Open tennis tournament. For the Australian Open golf tournament, see Australian Open (golf).
The Australian Open is the first of the four Grand Slam tennis tournaments to be held each year.
 Interactive service broadcast by DIRECTV in January showed that nearly half of all viewers used the interactive application and that average daily viewing time was more than 95 percent higher among app users over non-app users. Cumulative viewing time was more than 350 percent higher among app users.

Tennis fans also now have access to French Open programming on DIRECTV On Demand. A preview of the event provides a guide to players to watch, current rankings and a variety of other information to enhance fans' enjoyment of the tournament. During the event, on-demand will feature a program of daily highlights that will include the best rallies and shots of the day and a focus on how featured players are faring in tournament play.

About DIRECTV

DIRECTV, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:DTV (Digital TeleVision) Transmitting TV using digital signals. The major DTV standards are ATSC (North America), DVB (Europe) and ISDB (Japan). All three use MPEG-2 video compression and Dolby Digital audio compression. DVB and ISDB also include MPEG audio compression. ), the nation's No. 1 satellite television service, presents the finest television experience available to more than 18 million customers in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and is leading the HD revolution with more than 130 HD channels - more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed all national cable companies for eight years running) and superior technologies that include advanced DVR (1) (Digital Video Recorder) A device that records video onto a hard disk from one or more ceiling mounted video cameras. Part of a security system, the DVR typically supports 4, 8 or 16 separate camera channels.  and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.

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Publication:Business Wire
Date:May 20, 2009
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